Principal Research Consultant - Brand Tracking

What You'll Do

• Lead and provide senior-level guidance and executive-level consulting to the client and project team to drive the successful implementation of Numerator’s tracking-focused research projects and ensure excellence throughout the project experience
• Accountable for ensuring high-quality outcomes across tracking engagements
• Output quality and delivery of strategic activation workshops
• Provide strategic direction across key phases of tracking engagements, including client communication, questionnaire design, deliverable storytelling, and activation; partnering with project teams who lead day-to-day execution
• Lead or support key client moments (e.g., kickoffs, presentations, activation workshops, roadmap planning) based on engagement needs
• Understand client’s strategic business and research needs; ensure project success by working toward an optimal outcome for both the client and Numerator
• Serve as a senior methodology leader for Numerator's tracking practice, establishing and evolving best practices for brand health and strategic tracking programs
• Guide teams and clients on measurement frameworks, tracker design, trendability, sampling approaches, KPI development, and program evolution
• Collaborate with clients and our methodology experts/statisticians and direct the dedicated account team to enable project success, with a goal of continued Numerator-Client partnership
• Maintain knowledge of Numerator’s Insights panel data and platform functionality, in order to partner for successful integration with panel data or transition of a project to the panel consulting team
• Drive the health of Numerator’s tracking business, including building best practices for Numerator’s tracking products
• Influence the strategic direction and evolution of Numerator’s brand tracking solutions, including methodology, and innovation roadmap
• Act as a thought leader in brand and strategic tracking, contributing to internal knowledge development and external market differentiation

What You'll Bring to Numerator

• 12+ years of quantitative research experience
• Demonstrated experience influencing research practices, methodologies, frameworks, or standards that were adopted across teams, clients, or organizations
• Excellent written, verbal and presentation skills
• Experience with CPG or Retail clients and leading strategic research from the vendor side
• Commercial acumen and an ability to work with clients of all levels of seniority
• Capable of overseeing multiple projects at any given time
• Entrepreneurial focus to thrive within our growth-oriented environment, with a client orientation that contributes to our ability to act as a trusted advisor
• The ability to think strategically about client business issues, and design research and build story-focused reports to address those business issues
• An analytical and strategic mindset with a penchant for strong data visualization and delivering strong recommendations and actionable insights to empower our clients
• Proven ability to work collaboratively in a remote team environment
• Knowledge of panel data, and the ability to combine multiple data sources into seamless results
• Experience with AI skill - and process-building (with Claude, ChatGPT, or both) a plus; interest in building with these tools a must