Principal Product Marketing Mgr - Tech, AWS Healthcare and Life Sciences Industry Marketing

About the role

AWS is seeking a Principal Product Marketing Manager who can define and lead the go-to-market strategy for high-impact customer segments within healthcare and life sciences. In this role, you'll operate with complete independence to define the product marketing strategy for specific high-impact HCLS customer segments and solution areas (e.g., healthcare data and analytics, EHR on AWS) — working backwards from customer needs to influence product roadmaps, shape value propositions, and align cross-functional teams toward coherent go-to-market approaches. You'll be the connective tissue between product, sales, business development, and marketing — synthesizing market intelligence, competitive dynamics, and customer feedback to drive clarity on customer needs and how we should position our offerings.

We're looking for a unique blend of storyteller, technologist, and business strategist — someone who can dive deep into technical architecture while crafting crisp, compelling narratives and value propositions that resonate with CIOs, CTOs, and line-of-business leaders. This person must be an exceptional communicator: equally comfortable writing a keynote script, presenting to an industry analyst, authoring a positioning document, or pitching a CIO in an executive briefing. The messaging and storytelling they develop will anchor go-to-market motions for their segment(s), with use cases and narratives cascading across GTM and marketing activities.

Key job responsibilities

• Define and own the product marketing strategy — positioning, messaging, competitive differentiation — for assigned high-impact HCLS customer segments and solution areas. Act as "final pen" on high-visibility messaging within their segment(s).
• Partner with product, sales, BD, SA, and GTM teams to shape go-to-market approaches, develop ideal customer profiles, and define priority use cases and differentiators.
• Synthesize market data, customer feedback, competitive intelligence, and analyst research to identify product opportunities and influence partner teams' roadmaps.
• Own product launch strategy and execution for high-priority HCLS offerings, including naming, audience definition, and marketing vehicles. Drive field enablement to support launches and campaigns.
• Craft compelling narratives — keynotes, positioning documents, reference architectures, demonstrations, and customer stories — that translate complex technical capabilities into clear value for diverse audiences.
• Represent AWS in executive briefings, industry events, and analyst interactions.
• Drive cross-functional alignment through business and senior leader reviews.

Basic Qualifications

• Bachelor's degree or equivalent
• 8+ years of direct experience working in HCLS industry vertical
• 6+ years of hands-on experience with cloud architectures in technical domains (e.g., Analytics, Developer Tools, Compute, Databases, Generative AI)
• Demonstrated experience creating technical content and delivering technical presentations to diverse audiences

Preferred Qualifications

• Experience developing detailed go to market plans
• MBA, or Master's degree
• Track record of creating compelling technical demonstrations and reference architectures
• Strong data analysis skills with ability to synthesize insights from multiple sources
• Experience presenting to executive-level audiences and industry analysts

Pay

• USA, CA, SANTA CLARA: $192,700.00 - $260,200.00 USD annually
• USA, NY, New York: $192,700.00 - $260,200.00 USD annually
• USA, VA, Arlington: $175,200.00 - $236,500.00 USD annually
• USA, WA, Seattle: $175,200.00 - $236,500.00 USD annually

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Your Amazon package will also include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

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