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Jobs · Marketing · Florida

Product Marketing-Sr Mgr

Verizon · Temple Terrace, FL · 2 wk ago
Marketing$116k–$201k/yrFull-time

About the role

The Senior Manager, Product Marketing & Sales Enablement at Verizon Connect represents a strategic role designed to accelerate business growth, product adoption, and field readiness. This role bridges the gap between what Product R&D builds and frontline customer-facing teams, such as Sales, Customer Success, and Support. It also ensures our Marketing channels effectively communicate that value to the market.

Responsibilities

  • Own End-to-End GTM Execution: Lead the go-to-market planning and commercial readiness for key product features, add-on solutions, integrations, and other customer-facing value.

  • Formulate Positioning & Value Propositions: Craft and validate compelling, problem-oriented positioning using generative AI tools to rapidly iterate on messaging, focusing on Verizon Connect’s core differentiators and ROI.

  • Establish the Product Source of Truth (SOT): Develop and maintain comprehensive Launch Books, product definitions, and messaging that serve as the foundation for both internal communications and external marketing efforts.

  • Market-Facing Evangelism: Champion creative, bold ideas by acting as a product Subject Matter Expert (SME). Drive content direction for blogs, webinars, and case studies, leveraging AI tools to quickly generate and tailor external messaging.

  • Enablement Ecosystem: Develop Curriculum & Reinforcement Programs: Build out product education, vertical-specific information, and knowledge reinforcement pathways that go beyond basic product walkthroughs. Design Practical Collateral: Produce and maintain enablement materials, such as Sales Slicks, competitive battlecards, presentation decks, and demo environment setups. Optimize Pitch & Objection Handling: Partner with customer-facing teams to engrain product value propositions, refine the sales pitch, and leverage AI-driven competitive research for real-time objection handling and proactive differentiation.

  • Market Analysis, Voice of Customer, & Field Intelligence: Gather Actionable Field Feedback: Cultivate deep relationships with customer-facing teams to understand the actual friction points they face in the field. Conduct regular sales confidence surveys and feedback sessions. Analyze The Market: Continuously monitor market and competitor insights, utilizing AI tools (such as Gong conversational intelligence) and win/loss analyses to pivot GTM messaging dynamically. Synthesize Voice of Customer (VoC): Connect with customers and run beta feedback programs, leveraging AI to quickly analyze verbatims, identify key pain points, and quantify competitive advantages that inform messaging.

  • Stakeholder Alignment & Governance: Drive Cross-Functional Collaboration: Act as a alignment point between Go-To-Market Managers, Product Management, UX, Learning & Development (L&D), Marketing, and ePMO to coordinate release schedules, training efforts, and GTM milestones. Establish Leading Metrics: Implement and monitor metrics to measure enablement effectiveness, including launch preparedness, training completion rates, and qualitative feedback scores.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field; or four or more years of work experience.
  • Six or more years of business experience across product marketing, sales enablement, consulting, or adjacent business-critical roles.
  • Six or more years of dedicated experience in either Product Marketing or B2B Sales Enablement roles.
  • Proven experience directly supporting or partnering with customer-facing teams, with a solid appreciation of how Sales and Customer Success teams operate on a daily basis.
  • Travel: Willingness to travel as required by the business (up to 10%).

Preferred Qualifications

  • Advanced Communication Skills: Demonstrated, executive-level communication, writing, presentation, and copywriting skills, with the ability to summarize complex technical details into clear business benefits.
  • Self-Starter & Ambitious: Ability to operate independently in a dynamic, fast-paced environment where products are constantly being updated and iterated upon.
  • Instructional Design Knowledge: Experience with learning management systems (LMS) and instructional design methodologies.
  • Sales/Intelligence Tooling: Familiarity with sales conversational intelligence tools (e.g., Gong, Gainsight) and sales methodology frameworks.
  • Advanced Degree: MBA or Master's in Marketing.

Benefits and Compensation

  • Health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
  • Matched 401(k) savings plan.
  • Up to 8 company paid holidays per year and up to 6 personal days per year.
  • Paid parental leave.
  • Adoption assistance and tuition assistance.
  • Other incentives, including paid parental leave, adoption assistance, and tuition assistance.
  • Annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

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