Principal Product Marketing Mgr - Tech, AWS Healthcare and Life Sciences Industry Marketing

About the role

AWS is seeking a Principal Product Marketing Manager to define and lead the go-to-market strategy for high-impact customer segments within healthcare and life sciences. In this role, you'll operate with complete independence to define the product marketing strategy for specific high-impact HCLS customer segments and solution areas (e.g., healthcare data and analytics, EHR on AWS) — working backwards from customer needs to influence product roadmaps, shape value propositions, and align cross-functional teams toward coherent go-to-market approaches. You'll be the connective tissue between product, sales, business development, and marketing — synthesizing market intelligence, competitive dynamics, and customer feedback to drive clarity on customer needs and how we should position our offerings.

Responsibilities

• Define and own the product marketing strategy — positioning, messaging, competitive differentiation — for assigned high-impact HCLS customer segments and solution areas.
• Act as "final pen" on high-visibility messaging within their segment(s).
• Partner with product, sales, BD, SA, and GTM teams to shape go-to-market approaches, develop ideal customer profiles, and define priority use cases and differentiators.
• Synthesize market data, customer feedback, competitive intelligence, and analyst research to identify product opportunities and influence partner teams' roadmaps.
• Own product launch strategy and execution for high-priority HCLS offerings, including naming, audience definition, and marketing vehicles.
• Drive field enablement to support launches and campaigns.
• Craft compelling narratives — keynotes, positioning documents, reference architectures, demonstrations, and customer stories — that translate complex technical capabilities into clear value for diverse audiences.
• Represent AWS in executive briefings, industry events, and analyst interactions.
• Drive cross-functional alignment through business and senior leader reviews.

Basic Qualifications

• Bachelor's degree or equivalent
• 8+ years of direct experience working in HCLS industry vertical
• 6+ years of hands-on experience with cloud architectures in technical domains (e.g., Analytics, Developer Tools, Compute, Databases, Generative AI)
• Demonstrated experience creating technical content and delivering technical presentations to diverse audiences

Preferred Qualifications

• Experience developing detailed go to market plans
• MBA, or Master's degree
• Track record of creating compelling technical demonstrations and reference architectures
• Strong data analysis skills with ability to synthesize insights from multiple sources
• Experience presenting to executive-level audiences and industry analysts

Pay

• USA, CA, SANTA CLARA: $192,700.00 - $260,200.00 USD annually
• USA, NY, New York: $192,700.00 - $260,200.00 USD annually
• USA, VA, Arlington: $175,200.00 - $236,500.00 USD annually
• USA, WA, Seattle: $175,200.00 - $236,500.00 USD annually