Principal, Product Mareketing, Mortgage Solutions

About the role

Cotality is seeking a Product Marketing professional to lead go-to-market strategies and execution for key solutions and initiatives within our Mortgage Servicing & Payments business. The ideal candidate will have a deep understanding of our products and market trends, and will be able to effectively communicate these insights to internal and external stakeholders.

Responsibilities

• Build a deep understanding of our Mortgage Servicing & Payments business to define and execute effective GTM strategies and product marketing plans
• Own core product marketing elements of GTM, including buyer personas, positioning, messaging, and sales enablement assets
• Lead product communications (internal and external) and develop compelling content for training and customer engagement
• Serve as a subject matter expert for your solution areas, with strong insight into market trends, competitive landscape, and customer use cases
• Identify cross-sell and upsell opportunities to drive growth, retention, and expanded customer value across the portfolio
• Partner closely with Product Management to shape product strategy through a customer-first lens
• Establish continuous feedback loops to incorporate market trends, customer needs, and competitive inputs into product roadmaps
• Develop high-impact, product-centric collateral to support both prospective and existing customers
• Plan and execute product and feature launches in partnership with cross-functional teams (Product, Marketing, Support, Client Success, Sales)
• Support messaging and execution of customer-centric events
• Drive awareness and lead generation by aligning GTM strategy with integrated marketing campaigns in partnership with Corporate Marketing

Qualifications

• Educational requirements: Bachelor Degree in Business, Marketing or related field, or equivalent work experience preferred; Graduate Degree in Business, Marketing or related field is preferred; Certification in the Pragmatic Marketing Framework is preferred
• Experience: 10+ years experience in Product Marketing in B2B or B2C tech; Proven ability to lead with strategy and translate into execution; Mortgage industry preferred; Ability to turn product innovations into clear and engaging narratives as well as strong value propositions that sell; Self-starter with strong initiative and drive; Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving; Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment

Pay

Annual Pay Range: $111,900 - $150,000 USD

Schedule

Hybrid working model- 1 day in the office a week for “moments that matter” and the rest of the time can be remote.