Principal Product Marketing Manager, Financial Services

About the role

We are seeking a Principal PMM (Financial Services) to join our team. This role involves defining how financial services products win at Lightspeed, owning positioning, go-to-market strategy, and leveraging data and AI to scale growth.

Responsibilities

• Define positioning and messaging for Lightspeed Financial Services products, grounded in deep customer, market, and competitive insights
• Own end-to-end go-to-market strategy for major product and feature launches, from strategy through execution and performance measurement
• Partner closely with Product, Data, Sales, and Marketing to align on strategy, influence roadmaps, and drive successful launches
• Leverage data and analytics to identify growth opportunities across the funnel and inform GTM strategy and optimization
• Design and implement AI-driven approaches to improve research, segmentation, messaging, and go-to-market execution
• Lead complex, cross-functional initiatives that span multiple teams and regions, driving alignment and delivering measurable business outcomes
• Act as the voice of the customer—bringing insights into the organization to shape product, positioning, and growth strategy

Requirements

• 10+ years Product marketing experience, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership
• Financial services, fintech, payments, or related industry experience (required)
• Leading complex, cross-functional initiatives and influencing senior stakeholders without direct authority
• Owning business outcomes – not just deliverables – in a growth-stage or scaled technology company
• Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling narratives
• Highly data-driven decision making, with strong analytical capabilities and experience synthesizing insights across customer research, performance metrics, and market dynamics
• Using data tools such as SQL, Looker (or similar) to inform strategy and measure impact
• Applying AI tools or techniques to enhance go-to-market strategy, research, or execution
• Anticipating customer needs and translating insights into durable product and go-to-market strategy
• Operating effectively in ambiguous environments, setting direction, and driving clarity across teams

Qualifications

• Experience with the following: 10+ years Product marketing experience, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership
• Financial services, fintech, payments, or related industry experience (required)
• Leading complex, cross-functional initiatives and influencing senior stakeholders without direct authority
• Owning business outcomes – not just deliverables – in a growth-stage or scaled technology company
• Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling narratives
• Highly data-driven decision making, with strong analytical capabilities and experience synthesizing insights across customer research, performance metrics, and market dynamics
• Using data tools such as SQL, Looker (or similar) to inform strategy and measure impact
• Applying AI tools or techniques to enhance go-to-market strategy, research, or execution
• Anticipating customer needs and translating insights into durable product and go-to-market strategy
• Operating effectively in ambiguous environments, setting direction, and driving clarity across teams

Skills

• Strong written and verbal communication skills
• Data-driven decision making
• Customer research and analysis
• Go-to-market strategy development
• AI and analytics implementation
• Complex initiative leadership
• Customer relationship management

Benefits

• Flexible work environment
• Culture that celebrates performance
• Opportunities for career growth
• Employee benefits including medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off
• Enhanced parental leave
• Computer purchase program
• Interest groups, employee led networks, social committees to sponsored sports teams
• Training opportunities to grow your skills and career
• Health and wellness credit
• Volunteer time off
• Community involvement opportunities

Pay

The total compensation for this position is in the range of $180k - $220k USD.

Schedule

Flexible work environment