Principal Product Manager - Tech, Ads Performance Measurement

About the role

Amazon Ads' Measurement, AdTech and Data Science (MADS) team is seeking an experienced Product Manager to help define the vision and strategy for our Performance Measurement solutions. You will play a significant leadership role in our business and product teams, driving critical product initiatives that demonstrate the true performance of advertisers' ad campaigns. This includes combining deterministic approaches with modeled approaches (such as Marketing Mix Modeling, incrementality measurement, and attribution modeling) to deliver a complete and trustworthy view of advertising outcomes across channels, devices, and the full customer journey.

You will set the product vision, define use cases, analyze customer and financial implications, and prioritize the most promising path for success. Responsibilities include working directly with external customers and partners to collect input, mold requirements, and release features. You will drive prioritization across multiple development teams, communicate with internal stakeholders, conduct user testing with customers, and collaborate on go-to-market plans with product marketing. Additionally, you will evangelize the business, promote new features to clients, define success metrics, and accelerate adoption through sales teams while protecting and enhancing the customer retail experience on Amazon.

Responsibilities

• Define the vision and strategy for Amazon Ads' Performance Measurement solutions.
• Lead critical product initiatives that show advertisers the true performance of their ad campaigns using deterministic and modeled approaches (e.g., MMM, incrementality measurement, attribution modeling).
• Set product vision, define use cases, and analyze customer and financial implications to determine the most promising path for success.
• Work directly with external customers and partners to gather input, refine requirements, and release features.
• Drive prioritization across multiple development teams and communicate with internal stakeholders.
• Conduct user testing with customers and collaborate on go-to-market plans with product marketing.
• Act as an evangelist for the business, promoting new features to clients, defining success metrics, and accelerating adoption through sales teams.
• Protect and enhance the customer retail experience on Amazon.
• Coordinate large, multi-functional projects, anticipate bottlenecks, manage escalations, and balance business needs versus technical constraints.

Requirements

• 8+ years of end-to-end product delivery experience.
• 8+ years of technical product or program management experience.
• Bachelor's degree.
• Experience with feature delivery and tradeoffs of a product.
• Experience owning/driving roadmap strategy and definition.
• Experience leading engineering discussions around technology decisions and strategy related to a product.
• Strong background in digital advertising.
• Ability to thrive in an entrepreneurial environment and handle ambiguity or competing priorities.
• Customer-focused mindset with the ability to understand and anticipate customer needs.

Preferred Qualifications

• Experience working directly with engineers on product enhancements.
• Experience in project management methodologies, business analysis, or process improvement.
• Experience with and deep understanding of advertising technologies (e.g., ad server, DSP).
• Bachelor's degree in business administration, finance, economics, computer science, data science, engineering, or a related field, or equivalent experience translating technical aspects of analysis and metrics into actionable insights for advertisers and stakeholders.
• Experience with AI/ML technologies.

Pay

Base salary ranges:

• New York, NY: $197,900.00 - $267,800.00 USD annually
• Seattle, WA: $179,900.00 - $243,400.00 USD annually

Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location.

Benefits

• Health insurance (medical, dental, vision, prescription, basic life & AD&D, with options for supplemental life plans).
• Employee Assistance Program (EAP) and mental health support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits at amazon.jobs/en/benefits.