Principal Product Manager - Tech, Ads Measurement, Ads Performance Measurement

Amazon is continuing to invest in the measurement of its ads products to tap into the growing digital advertising marketplace. The Measurement, AdTech and Data Science (MADS) team is seeking an experienced Product Manager to help define the vision and strategy for Performance Measurement solutions. Amazon leverages its technology, unique signal, and authenticated graph to build measurement tools for the world's largest advertising agencies and advertisers.

About the role

We're seeking a Principal Product Manager to join our Performance Measurement product suite, spanning performance measurement, including attribution, and Marketing Mix Modeling (MMM). In this role, you will lead critical product initiatives that demonstrate the true performance of advertisers' ad campaigns by combining deterministic approaches with modeled approaches (including MMM, incrementality measurement, and attribution modeling). This provides a complete and trustworthy view of advertising outcomes across channels, devices, and the full customer journey.

You will set the product vision, define use cases, analyze customer and financial implications, and choose the most promising path for success. You will work directly with external customers and partners to collect input, mold requirements, and release features. Responsibilities include driving prioritization across multiple development teams, communicating with internal stakeholders, conducting user testing with customers, and developing the go-to-market plan with product marketing. You will also act as an evangelist for the business, promoting new features to clients, defining success metrics, and accelerating adoption through sales teams while protecting and enhancing the customer retail experience on Amazon.

Responsibilities

• Define the vision and strategy for Performance Measurement solutions within Amazon Ads.
• Lead product initiatives that show advertisers the true performance of their ad campaigns using deterministic and modeled approaches (e.g., MMM, incrementality measurement, attribution modeling).
• Set product vision, define use cases, and analyze customer and financial implications to determine the best path for success.
• Work directly with external customers and partners to gather input, refine requirements, and release features.
• Drive prioritization across multiple development teams and communicate with internal stakeholders.
• Conduct user testing with customers and develop go-to-market plans with product marketing.
• Act as an evangelist for the business by promoting new features, defining success metrics, and accelerating adoption through sales teams.
• Protect and enhance the customer retail experience on Amazon.
• Coordinate large, multi-functional projects, anticipate bottlenecks, provide escalation management, and balance business needs versus technical constraints.

Requirements

• 8+ years of end-to-end product delivery experience.
• 8+ years of technical product or program management experience.
• Bachelor's degree.
• Experience with feature delivery and tradeoffs of a product.
• Experience owning/driving roadmap strategy and definition.
• Experience leading engineering discussions around technology decisions and strategy related to a product.

Preferred Qualifications

• Experience working directly with engineers on product enhancements.
• Experience in project management methodologies, business analysis, or process improvement.
• Experience with and deep understanding of advertising technologies (e.g., ad server, DSP).
• Bachelor's degree in business administration, finance, economics, computer science, data science, engineering, or other related field, or experience translating technical aspects of analysis and metrics into actionable insights for advertisers and stakeholders.
• Experience with AI/ML technologies.

Pay

• USA, NY, New York: $197,900.00 - $267,800.00 USD annually
• USA, WA, Seattle: $179,900.00 - $243,400.00 USD annually

Benefits

• Sign-on payments and restricted stock units (RSUs).
• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans).
• Employee Assistance Program (EAP), Mental Health Support, and Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits at amazon.jobs/en/benefits.