Principal Product Manager, Reporting and Measurement

About the role

Tatari is on a mission to revolutionize TV advertising. Founded in 2016, Tatari helps transform the antiquated world of TV advertising through the intelligent application of AI and machine learning. The platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

As a Principal Product Manager in the Reporting and Measurement pillar, you will work closely with design, engineering, and data science teams to bring Tatari’s vision to life. You will partner with senior members to define and own the roadmap within the “Intuitive Reporting” Team. Measurement is at the heart of Tatari’s business, and this team’s mission is to leverage new data sources that prove the full and true value of TV campaigns (beyond just website conversions).

The Intuitive Reporting team focuses on making TV performance reporting intuitive for marketers. This role will address the needs of brands seeking brand metrics, audience metrics, upper-funnel analytics, and custom data science support. The position is data-heavy, requiring expertise in data pipelines, data science-driven analytics, and data visualization and storytelling.

Responsibilities

• Manage the entire product life cycle from ideation to prototyping, testing, design, launch, and post-launch analytics under the guidance of senior team members.
• Collaborate with stakeholders across engineering, media-buying, data science, sales, marketing, and client management.
• Help define the company’s product roadmap, both short and long term, and translate the company vision into specific product solutions.
• Provide thought leadership, management, and execution in delivering data initiatives that drive extraordinary results for TV advertisers.
• Understand customer requirements and synthesize compelling product features that prove the full impact of their TV marketing campaigns.
• Balance between what is possible today and what should be planned for tomorrow.
• Keep a pulse on the industry and competition, positioning Tatari’s products accordingly.

Requirements

• 6+ years of product management experience, with a focus on customer-facing data and analytics products. Experience in advertising or marketing technology is a plus.
• Proven ability to work in a high-ambiguity environment.
• Passion for delivering features that leverage data, analytics, and ML/GenAI to solve customer problems.
• Strong analytics sense with the ability to extract meaningful signals from large amounts of data.
• Experience building and telling stories through data visualization.
• Strength in partnering with Design to address customer needs through effective user research and product design.
• Strong communication and people skills to interact with internal teams, clients, and vendors, including presenting roadmaps to senior leadership.
• Demonstrated success developing high-leverage features that delight customers, are hard to copy, and grow the business.
• Hands-on experience specifying and shipping products built on ETL and calculation pipelines, including pipeline design, data modeling, and tradeoffs between batch vs. real-time computation.
• Familiarity with audience and reach measurement (e.g., Nielsen ONE, cross-platform reach/frequency, deduplicated audience metrics, incremental reach, or comparable currency/panel-based measurement).
• Understanding of TV/advertising measurement beyond direct-response (CPA/ROAS), including brand lift, upper-funnel, and audience-based metrics, as well as their modeling and limitations.

Benefits

• Total compensation: $175,000 - $225,000 + Equity
• Health insurance coverage for you and your dependents
• 401K, FSA, and commuter benefits
• $150 monthly spending account
• $1,000 annual continued education benefit
• $500 Newbie Productivity Perk
• Unlimited PTO and sick days
• Monthly Company Wellness Day Off
• Snacks, drinks, and catered lunches at the office
• Team-building events
• Hybrid RTO of 2 days per week in office