Principal Product Manager, Reporting and Measurement

Responsibilities

• Manage the entire product life cycle from ideation to prototyping, testing, design, launch, and post-launch analytics.
• Collaborate with various stakeholders within the company: engineering, media-buying, data science, sales, marketing, and client management.
• Help define the company's product roadmap, both short and long term.
• Ability to translate the company vision into specific product solutions.
• Provide thought leadership, management, and execution in the delivery of data initiatives aimed at driving extraordinary results for TV advertisers.
• Understand our customers and their requirements. Synthesize compelling product features for proving the full impact of their TV marketing campaigns.
• Balance between what is possible today, and what we should plan for tomorrow.
• Keep a finger on the pulse of the industry and our competition, and position Tatari's products accordingly.

Qualifications

• 6+ years of product management experience, with particular emphasis in customer-facing data & analytics products. Bonus for advertising or marketing technology.
• Proven ability to work in a high-ambiguity environment.
• A passion for delivering features that leverage data, analytics, and ML/GenAI to elegantly solve customer problems. Strong analytics sense with the ability to extract meaningful signals from large amounts of data.
• Strong ability in building and telling stories through data visualization.
• Experience and strength in partnering closely with Design to address problems and varying customer needs through effective user research and product design.
• Strong communicator with excellent people skills to interact with various teams inside the company, clients, and vendors. Including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires investment.
• Demonstrated success developing high-leverage features that delight customers, are hard to copy, and grow the business.
• The usual product management skills: customer-needs obsessed, Agile-fluent, black-belt user story and solution creation, strong written & verbal communicator with excellent people skills, highly organized and detail-oriented, passionate about solving customer problems.
• Hands-on experience specifying and shipping products built on ETL and calculation pipelines. You can partner with engineering and DS on pipeline design, data modeling, and the tradeoffs between batch vs. real-time computation, and you're comfortable reasoning about how a metric is computed end-to-end, not just what it shows.
• Familiarity with audience and reach measurement e.g., Nielsen ONE, cross-platform reach/frequency, deduplicated audience metrics, incremental reach, or comparable currency/panel-based measurement.
• Understanding of TV/advertising measurement beyond direct-response (CPA/ROAS): brand lift, upper-funnel, and audience-based metrics, including how they're modeled and where their limitations lie.