Principal Product Manager - Journey & Orchestration

About the role

You will work on GEICO’s customer engagement platform for creating and activating customer communications and marketing campaigns. We are evolving from messaging execution into a modern orchestration platform, with growing emphasis on self serve usability, multi channel orchestration, AI engagement, agentic workflows, and enterprise grade reliability.

Responsibilities

• Define the vision, strategy, and roadmap for journey and orchestration across the customer engagement platform
• Own the journey builder, lifecycle logic, and cross channel orchestration workflows for email, SMS, push, and emerging channels
• Connect roadmap priorities to engagement outcomes, including launch velocity, journey performance, and customer experience quality
• Define platform patterns that integrate orchestration with audience, content, and delivery capabilities
• Drive simulation, preview, and validation experiences that help teams test journeys before activation
• Simplify orchestration workflows through automation, templates, unified flows, and self serve guidance
• Improve visibility into dependencies, errors, and launch risk with clear safeguards for a regulated, high volume environment
• Define product direction for AI assisted and agentic orchestration, including goal based engagement design, intelligent recommendations, and workflow automation
• Partner with AI engineering to turn intelligent orchestration opportunities into usable product experiences
• Collaborate with peer product managers across customer data, content, delivery, and analytics without duplicating ownership
• Lead discovery, prioritization, and delivery with campaign managers, journey builders, marketing operations, and engineering partners
• Define KPIs for orchestration performance and workflow efficiency
• Influence senior stakeholders and represent orchestration in portfolio planning
• Mentor product managers and contribute to product practice within the team

Qualifications

• 8+ years of product management experience, with at least 3 years in journey orchestration, campaign workflow, marketing automation, or customer engagement
• Strong understanding of journey design, lifecycle logic, and marketing operations
• Demonstrated ability to simplify and automate complex product workflows
• Strong strategic thinking, stakeholder management, and executive communication skills
• Experience defining KPIs and using data to inform product decisions
• Bachelor’s degree or equivalent practical experience
• PREFERRED: Experience with customer engagement or marketing automation platforms, familiarity with cross channel orchestration or lifecycle marketing, experience with AI assisted workflows, goal based design, or agentic automation, exposure to regulated industries or legacy platform modernization

Pay

$146,575.00 - $229,600.00

Schedule

This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Bethesda, MD.

Benefits

The GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.