Principal Product Manager - Journey & Orchestration

About the role

You will work on GEICO’s customer engagement platform for creating and activating customer communications and marketing campaigns. We are evolving from messaging execution into a modern orchestration platform, with growing emphasis on self serve usability, multi channel orchestration, AI engagement, agentic workflows, and enterprise grade reliability.

Responsibilities

• Product vision & orchestration
• Own the journey builder, lifecycle logic, and cross channel orchestration workflows for email, SMS, push, and emerging channels
• Connect roadmap priorities to engagement outcomes, including launch velocity, journey performance, and customer experience quality
• Define platform patterns that integrate orchestration with audience, content, and delivery capabilities
• Drive simulation, trust & simplification
• Improve visibility into dependencies, errors, and launch risk with clear safeguards for a regulated, high volume environment
• AI & agentic orchestration
• Define product direction for AI assisted and agentic orchestration, including goal based engagement design, intelligent recommendations, and workflow automation
• Lead discovery, prioritization, and delivery with campaign managers, journey builders, marketing operations, and engineering partners
• Define KPIs for orchestration performance and workflow efficiency

Qualifications

• 8+ years of product management experience, with at least 3 years in journey orchestration, campaign workflow, marketing automation, or customer engagement
• Strong understanding of journey design, lifecycle logic, and marketing operations
• Demonstrated ability to simplify and automate complex product workflows
• Strong strategic thinking, stakeholder management, and executive communication skills
• Experience defining KPIs and using data to inform product decisions
• Bachelor’s degree or equivalent practical experience

Pay

$146,575.00 - $229,600.00