Principal Product Manager - Journey & Orchestration

About the role

You will work on GEICO’s customer engagement platform for creating and activating customer communications and marketing campaigns. We are evolving from messaging execution into a modern orchestration platform, with growing emphasis on self serve usability, multi channel orchestration, AI engagement, agentic workflows, and enterprise grade reliability.

Responsibilities

• Product vision & orchestration
  • Define the vision, strategy, and roadmap for journey and orchestration across the customer engagement platform
  • Own the journey builder, lifecycle logic, and cross channel orchestration workflows for email, SMS, push, and emerging channels
  • Connect roadmap priorities to engagement outcomes, including launch velocity, journey performance, and customer experience quality
  • Define platform patterns that integrate orchestration with audience, content, and delivery capabilities
• Simulation, trust & simplification
  • Drive simulation, preview, and validation experiences that help teams test journeys before activation
  • Simplify orchestration workflows through automation, templates, unified flows, and self serve guidance
  • Improve visibility into dependencies, errors, and launch risk with clear safeguards for a regulated, high volume environment
• AI & agentic orchestration
  • Define product direction for AI assisted and agentic orchestration, including goal based engagement design, intelligent recommendations, and workflow automation
  • Partner with AI engineering to turn intelligent orchestration opportunities into usable product experiences
  • Collaborate with peer product managers across customer data, content, delivery, and analytics without duplicating ownership
• Leadership & partnership
  • Lead discovery, prioritization, and delivery with campaign managers, journey builders, marketing operations, and engineering partners
  • Define KPIs for orchestration performance and workflow efficiency
  • Influence senior stakeholders and represent orchestration in portfolio planning
  • Mentor product managers and contribute to product practice within the team

Qualifications

• 8+ years of product management experience, with at least 3 years in journey orchestration, campaign workflow, marketing automation, or customer engagement
• Strong understanding of journey design, lifecycle logic, and marketing operations
• Demonstrated ability to simplify and automate complex product workflows
• Strong strategic thinking, stakeholder management, and executive communication skills
• Experience defining KPIs and using data to inform product decisions
• Bachelor’s degree or equivalent practical experience

Pay

$146,575.00 - $229,600.00 Annual Salary

Schedule

This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Bethesda, MD.

Benefits

The GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.