Principal Product Manager, AI Monetization, Ads & Creatives, Copilot

Responsibilities

• Product Leadership: Develop and communicate the strategy and roadmap for creative automation, GenAI asset generation, and creative quality systems across Microsoft's ad ecosystem.
• Customer Advocacy: Represent the product to advertisers and agencies, deeply understand their creative workflows, and champion those needs internally.
• Execution & Decision-Making: Navigate ambiguity, make tough prioritization decisions, and drive alignment across engineering, design, and business stakeholders.
• Communication & Collaboration: Partner effectively with Sales, Marketing, Business Development, Legal, and other cross-functional teams to deliver cohesive creative product outcomes.
• Data & AI Innovation: Collaborate with Data Science and ML teams to leverage creative performance signals and generative models that elevate asset quality and safeguard brand trust at scale.
• Go-to-Market Leadership: Lead go-to-market efforts with marketing and sales, ensuring product launches drive adoption, improve creative coverage, and deliver measurable advertiser impact.
• Industry Leadership: Establish Microsoft as a leader in responsible AI-powered creative advertising by shaping internal practices and influencing industry standards.

Qualifications

• Required Qualifications:
• - Bachelor's Degree AND 8+ years experience in product/service/program management or software development
• OR equivalent experience.
• Strong understanding of ads ecosystem, including creatives, targeting, measurement, or optimization
• Preferred Qualifications:
• - Bachelor's Degree AND 12+ years experience in product/service/program management or software development
• OR equivalent experience.
• 8+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework).
• 8+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn).
• 8+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product).
• 5+ years experience developing digital advertising creative products, including creative automation, generative AI asset pipelines, or ad format and quality systems.