Principal Product Manager, AI Monetization, Ads & Creatives, Copilot

Responsibilities

• Develop and communicate the strategy and roadmap for creative automation, GenAI asset generation, and creative quality systems across Microsoft's ad ecosystem.
• Represent the product to advertisers and agencies, deeply understand their creative workflows, and champion those needs internally.
• Navigate ambiguity, make tough prioritization decisions, and drive alignment across engineering, design, and business stakeholders.
• Partner effectively with Sales, Marketing, Business Development, Legal, and other cross-functional teams to deliver cohesive creative product outcomes.
• Data & AI Innovation: Collaborate with Data Science and ML teams to leverage creative performance signals and generative models that elevate asset quality and safeguard brand trust at scale.
• Go-to-Market Leadership: Lead go-to-market efforts with marketing and sales, ensuring product launches drive adoption, improve creative coverage, and deliver measurable advertiser impact.
• Industry Leadership: Establish Microsoft as a leader in responsible AI-powered creative advertising by shaping internal practices and influencing industry standards.

Qualifications

• Bachelor's Degree AND 8+ years experience in product/service/program management or software development OR equivalent experience.
• Strong understanding of ads ecosystem, including creatives, targeting, measurement, or optimization.

Preferred Qualifications

• Bachelor's Degree AND 12+ years experience in product/service/program management or software development OR equivalent experience.
• 6+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework).
• 8+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn).
• 8+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product).
• 5+ years experience developing digital advertising creative products, including creative automation, generative AI asset pipelines, or ad format and quality systems.

Pay

The typical base pay range for this role across the U.S. is USD $142,800 - $274,800 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay.