Principal of Marketing Automation

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Responsibilities

• Architect cross-channel marketing campaigns through Marketo as the senior subject matter expert
• Define governance and operational standards for Marketo to ensure system scalability
• Design lead lifecycle and scoring strategies in partnership with cross-functional teams
• Drive AI implementation in marketing operations to enhance efficiency and campaign quality
• Mentor junior members and develop best practices documentation for team-wide use

Qualifications

• 8+ years of experience in digital marketing or marketing operations with a focus on marketing automation
• Proficient in Marketo or similar marketing automation platforms, with a preference for Marketo Certified Expert certification
• Experience leveraging AI to improve marketing outcomes through automation, content personalization, and data analysis
• Strong analytical skills for interpreting user data and campaign performance metrics
• Capability to mentor and guide junior team members in marketing best practices

Benefits

• Comprehensive health insurance and life insurance coverage
• Company-paid disability insurance and 401k with company match
• 18+ days of paid time off annually
• Flexibility to manage work-life commitments
• Opportunities for performance-based incentives

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $100,000 – $112,600 annually