Principal of Marketing Automation

Accountabilities

• Architect and execute sophisticated cross-channel marketing campaigns using Marketo and an integrated marketing technology stack.
• Own the administration, governance, and scalability of the marketing automation platform, including naming conventions, folder structures, documentation, and operational standards.
• Design, implement, and optimize lead lifecycle management, lead scoring models, nurturing programs, and customer journey automation.
• Introduce AI and agentic automation into campaign execution, audience segmentation, workflow automation, personalization, and operational processes.
• Develop and optimize email marketing programs using dynamic content, behavioral segmentation, personalization, and testing strategies.
• Manage CRM integrations, data synchronization, platform connectivity, and marketing technology integrations to ensure reliable campaign execution.
• Maintain database health, email deliverability, data governance, consent management, and privacy compliance.
• Build reporting frameworks, attribution models, dashboards, and KPI analysis to measure marketing impact on pipeline and revenue.
• Evaluate emerging marketing technologies and AI capabilities, leading proof-of-concept initiatives and platform enhancements.
• Mentor junior team members, establish best practices, and promote operational excellence across the marketing organization.

Requirements

• 8+ years of experience in digital marketing, marketing operations, or marketing automation with ownership of large-scale cross-channel campaigns.
• Extensive hands-on experience with Marketo or a comparable enterprise marketing automation platform, including administration, governance, and optimization.
• Demonstrated experience leveraging AI technologies, automation tools, large language models, or agentic workflows to improve marketing performance and operational efficiency.
• Strong expertise in lead lifecycle management, audience segmentation, lead scoring, email marketing, campaign automation, and customer journey orchestration.
• Experience managing CRM integrations, preferably with Salesforce, ensuring seamless synchronization and data integrity.
• Advanced knowledge of Marketo capabilities, including LaunchPoint integrations, Smart Campaigns, Flow Actions, Munchkin tracking, Custom Objects, dynamic content, and scripting tokens.
• Strong analytical skills with experience designing A/B and multivariate testing strategies, interpreting campaign performance data, and optimizing marketing effectiveness.
• Excellent understanding of data governance, email deliverability, consent management, and marketing operations best practices.
• Exceptional communication, documentation, collaboration, and mentoring abilities with experience working across marketing, sales, and revenue operations teams.
• Bachelor's degree in Marketing, Computer Science, Creative Media, Graphic Design, or a related field, or equivalent professional experience.
• Marketo Certified Expert certification is preferred.

Benefits

• Competitive base salary ranging from $100,000 to $112,600 USD, based on experience, location, and qualifications.
• Eligibility for performance-based incentive compensation.
• Comprehensive benefits package including medical, life insurance, company-paid disability coverage, and retirement savings with a 401(k).
• Generous paid time off with 18+ days of PTO, plus additional company benefits.
• Opportunity to work with advanced AI technologies and modern marketing automation platforms.
• Collaborative, innovation-focused environment with opportunities for professional growth and continuous learning.
• Limited travel requirement (less than 5%), primarily for training purposes.