Principal, OEM Sales & Marketing Strategy (Automotive)

About the role

As a Client Principal, you are a client-facing trusted advisor to OEM stakeholders, helping them achieve sales and marketing success. You build relationships and anticipate market shifts and their impact on the business. You assess a client’s strengths, gaps, and competitive position, translating complex automotive data into clear recommendations that drive sales growth—especially through improved loyalty and conquest. This role blends strategic, big-picture thinking with hands-on analytical leadership and data storytelling.

Responsibilities

• Serve as the primary strategic partner for assigned OEM clients—building credibility, trust, and long-term relationships with senior stakeholders.
• Provide insights and recommendations that improve sales performance through loyalty and conquest strategies (e.g., retention, win-back, competitive conversion opportunities) as well as incentive planning and pricing actions.
• Ensure client training, usage and engagement at targeted levels, increasing with measurable value.
• Convey Voice of Customer (VOC) feedback to account team(s) and Product Management as appropriate.
• Lead proactive, in-depth analyses that connect the dots across multiple datasets to identify drivers, risks, and opportunities—often before the client asks.
• Prepare and deliver high-impact loyalty and performance presentations, tailoring the narrative to brand teams and driving alignment on actions to improve.
• Apply strong commercial instincts to translate data into “what to do next,” not just “what happened.”
• Monitor competitive performance and market dynamics, bringing forward anticipatory points of view and recommending strategic responses.
• Collaborate cross-functionally with internal partners to ensure analytical rigor, consistency of outputs, and continuous improvement in how we serve clients.
• Identify opportunities to expand value with clients by introducing new analyses, innovative approaches, and Mobility Global capabilities that address evolving needs.
• Understand how OEMs evaluate pricing actions