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Principal, Marketing Automation - 874

Quantinuum · Broomfield, CO · 1 wk ago
On-siteEducation$160k–$202k/yrFull-time

Location: Broomfield, CO

Due to contractual and national security requirements, candidates must be a U.S. citizen, permanent resident, or green-card holder, and must not be a national of the People’s Republic of China or Russia unless also a U.S. citizen.

About the role

You will lead the management and execution of our marketing automation ecosystem, specifically within HubSpot and Salesforce.com (and other tools as they come on board). This role drives scalable, data-driven marketing programs through best-in-class platform management, deep integration with Salesforce (SFDC), and disciplined lead management practices. You will align Marketing, Sales, and Revenue Operations to ensure seamless lead flow, accurate data, and measurable impact on pipeline and revenue.

Responsibilities

  • Set global standards and policy for marketing automation; define the target-state architecture across platforms (HubSpot/Marketo, SFDC, CDP, enrichment, attribution, analytics).
  • Establish and maintain a multi-year roadmap covering platform evolution, integrations, data-model governance, and process standardization across regions and business lines; accountable for long-term coherence and scalability.
  • Serve as the expert authority for Marketing Automation; advise the VP of Marketing Operations and cross-functional leadership (Sales Ops/RevOps, Analytics, IT) on strategic investments, architecture decisions, and risk/benefit trade-offs.
  • Direct API/middleware approach (e.g., Workato, Zapier, MuleSoft), attribution frameworks, and lead lifecycle/scoring/routing at enterprise scale; own vendor strategy and platform governance.
  • Architect and continuously improve lead lifecycle stages, scoring models, and routing logic, ensuring SLA alignment between Marketing and Sales for lead follow-up and conversion; drive MQL-to-SQL conversion improvements through data and process optimization.
  • Develop reporting frameworks to measure campaign performance, funnel conversion, and ROI; partner with analytics teams to deliver actionable insights to Marketing and Sales leadership and ensure accurate attribution modelling across channels and programs.

Requirements

  • Minimum High School Diploma/GED.
  • Minimum 8+ years of experience in marketing automation, marketing operations, or revenue operations.

Skills

  • Deep hands-on expertise with marketing automation platforms (HubSpot strongly preferred).
  • Strong experience integrating with Salesforce (SFDC) and managing CRM data architecture.
  • Proven track record of building and optimizing lead management and lifecycle frameworks.
  • Experience managing complex martech stacks and integrations.
  • Strong analytical mindset with experience in reporting, attribution, and funnel optimization.
  • Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
  • Experience managing and developing high-performing teams.
  • Experience in B2B SaaS or enterprise technology environments.
  • Familiarity with ABM platforms, CDPs, and data enrichment tools.
  • Experience with API integrations and middleware (e.g., Workato, Zapier, MuleSoft).
  • Knowledge of data privacy regulations (GDPR, CCPA) and compliance best practices.

Benefits

  • Flexible work schedule.
  • Employer-subsidized health, dental, and vision insurance.
  • 401(k) match for student loan repayment benefit.
  • Equity, 401k retirement savings plan.
  • 12 paid holidays and generous vacation + sick time.
  • Paid parental leave.
  • Employee discounts.

Pay

The pay range for this role is $160,000 – $202,000 annually. Actual compensation within this range may vary based on the candidate’s skills, educational background, professional experience, and unique qualifications for the role. This position is incentive-eligible, and the range posted is inclusive of the bonus target.

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