Principal Market Development Specialist, Coronary Renal Devernation - Michigan
Medtronic · Detroit, MI · 1 mo ago
RemoteRemoteBusiness Development$127k–$191k/yrFull-time
About the role
The Principal Market Development Specialist will play a key role in shaping and driving local market development and education efforts. They will partner closely with sales, proceduralists, and non-invasive partners to educate and increase access to care for Hypertension (HTN) patients.
Responsibilities
- Implementing and piloting the strategy for the organization, ensuring alignment with broader organizational launch and therapy objectives
- Leading clinical data and program planning discussions with administrators and physician stakeholders to enable and streamline the pathway to care for patients
- Identifying key stakeholders to create partnerships with Interventional Cardiologists, HTN specialists (Gen Cards, Nephrology, Primary Care, Nursing, pharmacy, etc.), and hospital executives to develop awareness within the service line to champion HTN care
- Understanding customer needs and recommending approved HTN and customer program initiatives to support stakeholder objectives
- Utilizing the RDN customer relationship management software to input and track activity for quarterly productivity reporting
- Overseeing and managing pilot and therapy awareness activities to the local budget allowance
- Collaborating with local sales and clinical counterparts and field-based reimbursement specialist team members to identify and deliver solutions that meet customer needs
- Gaining a deep understanding of hypertension awareness initiatives and customer programs to ensure alignment of materials, programs, solutions, data, and resources that support strategy and activity
- Participating in targeted Association and Society Events related to Market Development areas of opportunity
- Maintaining compliance, administrative, and expense requirements within the guidelines of Medtronic
Requirements
- Bachelor's Degree
- 7+ years of experience in marketing, program or market development work, sales, or sales support role (5 years with Advanced Degree)
- Ability to travel up to 50% of the time
Qualifications
- Must have unrestricted U.S. work authorization at the time of hire and for the duration of employment
Skills
- Commercial marketing or sales background
- Strong leadership and strategic thinking skills
- Excellent communication and collaboration abilities
- Ability to work effectively in a fast-paced, dynamic environment
Benefits
- Competitive Salary
- Flexible Benefits Package
- Short-term incentive called the Medtronic Incentive Plan (MIP)