Jobs · Marketing · Illinois

Principal Field Marketing Manager (Americas)

iManage · Chicago, IL · 1 mo ago
HybridMarketing$160k–$200k/yrFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. No Job ID etc. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Also remove "About iManage" maybe not needed? The posting includes "About iManage" but that's company description; maybe we can include as "About the role"? Actually "About the role" is a heading we can use for description of role. The posting includes a paragraph: "Being a Principal Field Marketing Manager at iManage Means You will be joining a high-performing Marketing team..." That's role description. Could be under "About the role". Also there is "iM Responsible For Go-to-Market Strategy & Sales Alignment" etc. Those are responsibilities. So we can have sections: About the role (role description), Responsibilities (list of duties), Qualifications (maybe combine qualifications and skills?), Skills (maybe separate), Benefits (list of benefits), Pay (salary range), Schedule (flexible working policy and in-office days). Must not create sections with filler like "commensurate with experience". We have actual content for each. We need to preserve all substantive information, not invent or summarize away detail. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We must not include duplicated lines. Need to extract content. Let's parse the posting. Key sections: - Flexible working policy: "We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance." - Role description: "Being a Principal Field Marketing Manager at iManage Means You will be joining a high-performing Marketing team dedicated to driving global business growth. You will bring a strategic mindset combined with strong execution capabilities to deliver results for the Americas region and the broader company, acting as the key liaison between Sales and Marketing and driving go-to-market strategies that increase solution adoption and generate demand. You will work closely with Sales, Channel, and Marketing teams to collaboratively strategize, plan, and execute initiatives, from account-based marketing and demand generation to regional content and brand visibility, that achieve business goals across the Americas (North America and Latin America.)" - Responsibilities: Several bullet-like paragraphs: "iM Responsible For Go-to-Market Strategy & Sales Alignment Acting as the key liaison between Sales and Marketing—representing Sales within the Marketing team, and Marketing within the Sales team. Gathering and sharing insights to align Sales and Marketing around the common goal of the Americas revenue growth.Collaborating with Sales Leadership and Customer Success to develop and implement full buyer's journey go-to-market strategies for the Americas that drive topline growth, increase solution adoption, generate demand, and support commercial targets—balancing global initiatives with regional priorities." "Demand Generation & Account-Based Marketing Planning and executing Account-Based Marketing (ABM) programs, regional event experiences, demand generation initiatives, and other activities that create new and expansion opportunities across key accounts and industry verticals.Partnering with marketing operations, integrated campaigns, and digital marketing teams to optimize the customer journey—filling pipeline gaps and accelerating deals through creative, data-driven tactics." "Content, PR & Brand Visibility Working closely with the corporate marketing team to develop regional content, regional public relations initiatives and a customer advocacy library for use in sales engagement activity, demand generation and PR.Managing vendor relationships for third-party conferences and events to elevate brand awareness, generate leads, support thought leadership, and amplify corporate messaging within the region.Cultivating relationships with industry associations, media outlets, and directory vendors to increase brand visibility and reinforce our Americas market presence." "Channel & Community Engagement Collaborating with the Channel team to extend the reach of co-marketing initiatives across all available iManage channels, while proactively identifying new opportunities for joint efforts.Engaging with our customer and partner community through local user groups, online platforms, and advocacy programs to foster deeper connections and loyalty." "Performance & Budget Management Owning key business metrics—analyzing and reporting on marketing campaign performance, applying insights to refine strategies, and ensuring optimal ROI. Managing and allocating regional budgets in line with business priorities." - Qualifications/Skills: "iM Qualified Because I Have 8+ years of experience in field marketing within the B2B SaaS space.Proven experience building and executing integrated marketing campaigns across multiple tactics and platforms for both new business and existing accounts. A strong track record of partnering with Sales and Business Development teams to grow pipeline and revenue. The ability to confidently present plans and influence senior sales leaders. Experience with analytical tools and a knack for digging into metrics to uncover insights. A results-driven mindset with the ability to measure and report campaign effectiveness, especially in terms of qualified sales opportunities. Exceptional execution skills and a commitment to delivering high-impact results. Experience managing projects across internal Marketing teams and external vendors. A solid understanding of the full marketing mix and integrated marketing practices. Strategic thinking coupled with strong operational capability. A high level of initiative and self-motivation, able to work independently and as part of a team. Bonus Points If I Have Experience within the LegalTech space." Then there is encouragement to apply even if not meeting all qualifications (diversity statement). That's EEO-ish but we can keep as part of qualifications? It's more about encouraging applications; could be considered part of "Qualifications" but it's not a requirement. Might be considered boilerplate? It's not EEO legal but it's a diversity encouragement. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. This is a diversity encouragement statement; might be considered EEO-related. Safer to remove it. It says: "Don't meet every qualification listed above? Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn't align perfectly with every qualification we encourage you to apply anyways!" This is encouraging underrepresented groups; could be considered EEO. I'd remove it. - Benefits: "iM Getting To Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability! Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation. Own my career path with our internal development framework. Ask us more about this! Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training. Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture. Enjoy flexible work hours that empower me to balance personal time with professional commitments. Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events. iManage Is Supporting Me By Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.Rewarding me with an annual performance-based bonus.Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%. Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave. Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.Having multiple company wellness days each year to prioritize mental health and well-being. Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources." We need to extract benefits as list items. - Pay: "The overall US annual base salary range for this position is $160,000–$200,000 per year. Individual compensation for each candidate depends on factors such as qualifications, experience, and candidate location. This range does not include additional forms of compensation, such as bonuses, commission, or benefits. Your recruiter will provide further details about the offer range, incentives, and overall compensation during the hiring process." We should include Pay section with that info. - Schedule: Already covered flexible working policy and in-office presence Tuesdays & Thursdays. Could be under Schedule section. We must not repeat job title. No headings for Job ID etc. We need to output only HTML fragment. Let's structure:

    About the role

    Being a Principal Field Marketing Manager at iManage Means You will be joining a high-performing Marketing team dedicated to driving global business growth. You will bring a strategic mindset combined with strong execution capabilities to deliver results for the Americas region and the broader company, acting as the key liaison between Sales and Marketing and driving go-to-market strategies that increase solution adoption and generate demand. You will work closely with Sales, Channel, and Marketing teams to collaboratively strategize, plan, and execute initiatives, from account-based marketing and demand generation to regional content and brand visibility, that achieve business goals across the Americas (North America and Latin America.)

    Responsibilities

    • Act as the key liaison between Sales and Marketing—representing Sales within the Marketing team, and Marketing within the Sales team; gather and share insights to align Sales and Marketing around the common goal of Americas revenue growth; collaborate with Sales Leadership and Customer Success to develop and implement full buyer's journey go-to-market strategies for the Americas that drive topline growth, increase solution adoption, generate demand, and support commercial targets—balancing global initiatives with regional priorities.
    • Plan and execute Account-Based Marketing (ABM) programs, regional event experiences, demand generation initiatives, and other activities that create new and expansion opportunities across key accounts and industry verticals; partner with marketing operations, integrated campaigns, and digital marketing teams to optimize the customer journey—filling pipeline gaps and accelerating deals through creative, data-driven tactics.
    • Work closely with the corporate marketing team to develop regional content, regional public relations initiatives and a customer advocacy library for use in sales engagement activity, demand generation and PR; manage vendor relationships for third-party conferences and events to elevate brand awareness, generate leads, support thought leadership, and amplify corporate messaging within the region; cultivate relationships with industry associations, media outlets, and directory vendors to increase brand visibility and reinforce Americas market presence.
    • Collaborate with the Channel team to extend the reach of co-marketing initiatives across all available iManage channels, while proactively identifying new opportunities for joint efforts; engage with customer and partner community through local user groups, online platforms, and advocacy programs to foster deeper connections and loyalty.
    • Own key business metrics—analyze and report on marketing campaign performance, apply insights to refine strategies, and ensure optimal ROI; manage and allocate regional budgets in line with business priorities.

    Qualifications

    • 8+ years of experience in field marketing within the B2B SaaS space.
    • Proven experience building and executing integrated marketing campaigns across multiple tactics and platforms for both new business and existing accounts.
    • Strong track record of partnering with Sales and Business Development teams to grow pipeline and revenue.
    • Ability to confidently present plans and influence senior sales leaders.
    • Experience with analytical tools and a knack for digging into metrics to uncover insights.
    • Results-driven mindset with the ability to measure and report campaign effectiveness, especially in terms of qualified sales opportunities.
    • Exceptional execution skills and a commitment to delivering high-impact results.
    • Experience managing projects

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