Field Marketing Manager Americas

About Us

At Fenergo, we're not just building software—we're transforming how the world's leading financial institutions fight financial crime. Headquartered in Dublin and trusted by over 100 of the world's top financial institutions, we're on a mission to change the game. We're more than a global leader in AI-powered client lifecycle management—we're reimagining how financial institutions tackle compliance. From Know Your Customer (KYC) and Anti-Money Laundering (AML) to rapidly evolving regulations, we turn complexity into clarity. Our FinCrime Operating System, powered by agentic AI and intelligent automation, helps financial institutions move faster, act smarter, and stay safer across 120+ countries. But we don't stop there. At Fenergo, we believe in a world where financial institutions aren't just compliant—they're confident. Where technology doesn't just meet regulations—it stays ahead of them. Our mission is to empower financial institutions to stop financial crime and create a safer world. Every product we build, every innovation we deliver, and every partnership we forge is shaped by that belief. We're tackling some of the toughest challenges in financial technology. From speeding up onboarding to uncovering hidden risks, our work empowers banks to serve their customers with speed, integrity, and peace of mind.

About The Role

The Field Marketing Manager is responsible for developing and executing account-level marketing strategies that drive engagement, accelerate pipeline and support revenue growth across targeted accounts within the Americas region. This role partners closely with sales and revenue teams to align marketing efforts with commercial objectives, ensuring coordinated, high-impact account engagement across the full customer lifecycle.

Key Responsibilities

• Partner with sales to build and deliver marketing plans for key accounts
• Contribute to regional digital strategy including demand generation channels, in close coordination with central marketing functions
• Define persona-based engagement strategies and sequencing
• Ensure effective coverage of buying committees within target accounts
• Align marketing activities to key commercial priorities and milestones
• Campaign Execution (Multi-Channel): Full ownership and accountability of campaigns across digital, email, events and executive programs
• Liaise with sales to launch campaigns at the right time to support pipeline and revenue goals
• Coordinate content usage and messaging across channels
• Execute campaigns on schedule to the correct audience to support pipeline generation and revenue targets
• Support active opportunities with tailored messaging and campaigns
• Provide and tailor content such as case studies and customer proof points
• Reinforce competitive positioning within strategic deals
• Partner with sales to increase engagement from key stakeholders
• Operate as the embedded marketing lead within commercial pods, partnering daily with AEs and SDRs to drive coordinated account engagement
• Post-Sale & Expansion: Run campaigns to support onboarding and product adoption
• Identify and support cross-sell and upsell initiatives within existing accounts
• Support whitespace analysis and coverage strategies
• Deliver campaigns to support renewals
• Engagement Monitoring & Optimisation: Track and report on account-level engagement performance
• Monitor stakeholders' engagement with the content and stakeholder coverage
• Use data to improve targeting, messaging and campaign performance
• Report impact and insights to key internal stakeholders
• Champion AI-powered marketing workflows including Clay for data enrichment and prospecting, and generative AI tools for content and personalisation at scale

Requirements

• 5+ Years proven experience in Account-Based Marketing (ABM) or B2B marketing
• Strong collaboration with sales and cross-functional teams
• Expertise in multi-channel campaign execution
• Data-driven mindset with experience in performance tracking and optimization
• Ability to turn business goals into practical marketing plans
• Proficiency in Martech tools such as Salesforce, Demandbase, Marketo, On24
• Excellent written and spoken communication

Success Measures

• Pipeline & Revenue Impact
• Contribution to pipeline creation within target accounts
• Influence on deal velocity
• Contribution to progressing and closing priority opportunities
• Account Engagement
• Increased engagement across target accounts and key stakeholders
• Strong coverage of decision-makers and buying groups
• Campaign Performance
• Conversion of engagement into pipeline opportunities
• Overall campaign effectiveness and ROI
• Consistent, timely execution of quality campaigns
• Customer Growth
• Contribution to upsell and cross-sell pipeline
• Support for renewals and retention
• Increased engagement within existing accounts

Benefits

• Comprehensive Medical, Dental, and Vision coverage provided through Cigna
• Competitive salary, with a base salary of $140,000-$170,000 annually
• Access to Cobra Coverage
• Employee Assistance Programme available via Cigna
• 401k retirement savings plan
• Life, Accident, and Disability Cover offered through Cigna
• Opportunity to earn an annual company bonus based on performance
• Generous 20 days of Paid Time Off (PTO) annually
• 3 company closure days for designated holidays
• Access to extensive training programs, including both classroom and online options through 'Fenergo University'
• Implementation of a Buddy system for all new starters to provide guidance and support
• Opportunity to work on a cutting-edge Fintech product, utilizing the latest tools and technologies
• Defined training and role tracking to monitor and support your career development and progress
• Enjoy complimentary lunches provided in the office
• Work From Home set-up allowance to support a comfortable and efficient remote working environment
• Diversity, Equality, and Inclusivity: Fenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential.