Principal, eCommerce Analytics

Position Summary

We are seeking a Principal, eCommerce Analytics to elevate the performance, measurement, and optimization of our global eCommerce ecosystem. You will partner closely with stakeholders, shape data-driven decision-making, and oversee our end-to-end analytics implementation.

Responsibilities

• Translate business objectives into analytics priorities and reporting deliverables.
• Collaborate with cross-functional teams to deliver actionable insights that support data-driven decision-making.
• Own reporting and dashboards using tools such as Google Analytics 4, Google Tag Manager, BigQuery, and Looker Studio.
• Translate complex datasets into clear insights, actionable recommendations, and compelling presentations for leadership and cross-functional teams, including e-commerce, marketing, product, and UX/UI.
• Analyze data from multiple digital channels and sites to provide actionable insights that improve e-commerce performance.
• Support and maintain client-side tracking and assist with server-side tracking initiatives to ensure accurate data capture.
• Track and analyze key e-commerce metrics, providing actionable insights to improve conversion rates, revenue, and customer engagement.
• Proactively identify trends, anomalies, and opportunities to drive digital growth.
• Collaborate closely with IT and ecommerce teams to ensure robust tagging and tracking implementation.

Requirements

• Bachelor’s degree in Marketing, Data Science, Analytics, Business, or a related field.
• 5+ years of experience in digital analytics, preferably in an e-commerce environment.
• Hands-on experience with Google Analytics 4, Google Tag Manager and BigQuery, Looker Studio.
• Strong knowledge of web analytics, attribution modeling, and digital marketing measurement.
• Excellent communication skills, with the ability to present insights to technical and non-technical stakeholders.

Key Competencies

• Proactive problem-solver with a strong analytical mindset.
• Ability to translate complex data into actionable recommendations.
• Strong attention to detail and commitment to data accuracy.
• Collaborative and results driven.
• Comfortable working in fast-paced, entrepreneurial environments.
• Proven ability to manage multiple tasks while responding to changing priorities.
• Ability to work independently with minimal direct oversight and collaborate with cross-functional partners to identify and support digital growth opportunities.