Principal, Business Model Innovation & Pricing Strategy

About the role

TurboTax is Intuit's flagship consumer product and the market leader in tax preparation software. As a Principal Business Model Strategist for Portfolio & Pricing, you will sit at the center of some of the most consequential decisions the Consumer Group makes each year: how we design, price, and bring our products to market. This is a high-visibility, high-impact role spanning business model strategy, pricing, SKU architecture, and go-to-market planning. You will partner closely with Product, Finance, Analytics, Marketing, and Legal to translate strategy into decisions that directly drive revenue, customer outcomes, and competitive positioning — owning your work from initial framing through execution.

Responsibilities

• Define and evolve the annual product lineup and business model strategy for TurboTax, establishing the framework that guides pricing, packaging, and go-to-market decisions across the Consumer Group
• Own end-to-end pricing strategy — setting direction, managing in-season execution, and building a rigorous test-and-learn roadmap to continuously improve how we price our products
• Lead SKU and entitlements strategy, serving as the authoritative source of truth on product structure and ensuring alignment across Product, Finance, and operational teams ahead of each season
• Partner deeply with senior leaders across Product, Analytics, Finance, and Marketing to shape strategy, influence decisions, and drive outcomes — operating effectively without direct authority
• Translate complex, ambiguous problems into clear frameworks and recommendations that move the business forward

Qualifications

• 8+ years in strategy, business operations, product strategy, or consulting roles in high-growth technology environments
• SaaS or consumer technology experience strongly preferred; fintech or B2C product experience a plus
• Prior experience in pricing strategy, business model design, or GTM planning is highly valued
• Strong structured problem-solving and ability to define choices — comfortable navigating multi-stakeholder complexity and ambiguity
• Ability to distill insights from quantitative and qualitative data and construct a clear, compelling narrative for senior leadership
• Demonstrated experience developing business cases, pricing models, and frameworks that drive decisions
• Track record of putting points on the board — identifying opportunities, driving alignment, resolving blockers, and landing outcomes
• Extreme ownership mindset; moves naturally between long-term strategy and short-term execution
• Proven ability to manage a portfolio of active workstreams with rigor and discipline
• Executive-level written and verbal communication skills; able to simplify complexity and influence at scale
• Comfortable serving as a strategic thought partner to senior leaders and driving decisions without direct authority
• Strong storytelling instincts — knows how to frame tradeoffs clearly and build alignment across diverse stakeholders

Pay

Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. The expected base pay range for this position is: San Diego $191,000 - $258,500; Mountain View, CA $205,000 - $277,500.

Benefits

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs.