Principal, Business Model Innovation & Pricing Strategy

About the role

Overview TurboTax is Intuit's flagship consumer product and the market leader in tax preparation software. As a Principal Business Model Strategist for Portfolio & Pricing, you will sit at the center of some of the most consequential decisions the Consumer Group makes each year: how we design, price, and bring our products to market. This is a high-visibility, high-impact role spanning business model strategy, pricing, SKU architecture, and go-to-market planning. You will partner closely with Product, Finance, Analytics, Marketing, and Legal to translate strategy into decisions that directly drive revenue, customer outcomes, and competitive positioning — owning your work from initial framing through execution.

Responsibilities

• Define and evolve the annual product lineup and business model strategy for TurboTax, establishing the framework that guides pricing, packaging, and go-to-market decisions across the Consumer Group
• Own end-to-end pricing strategy — setting direction, managing in-season execution, and building a rigorous test-and-learn roadmap to continuously improve how we price our products.
• Lead SKU and entitlements strategy, serving as the authoritative source of truth on product structure and ensuring alignment across Product, Finance, and operational teams ahead of each season.
• Partner deeply with senior leaders across Product, Analytics, Finance, and Marketing to shape strategy, influence decisions, and drive outcomes — operating effectively without direct authority.
• Translate complex, ambiguous problems into clear frameworks and recommendations that move the business forward.

Qualifications

Experience: 8+ years in strategy, business operations, product strategy, or consulting roles in high-growth technology environments. SaaS or consumer technology experience strongly preferred; fintech or B2C product experience a plus. Prior experience in pricing strategy, business model design, or GTM planning is highly valued.

Strategy & Analytical Strength: Strong structured problem-solving and ability to define choices — comfortable navigating multi-stakeholder complexity and ambiguity. Ability to distill insights from quantitative and qualitative data and construct a clear, compelling narrative for senior leadership. Demonstrated experience developing business cases, pricing models, and frameworks that drive decisions.

Execution & Ownership: Track record of putting points on the board — identifying opportunities, driving alignment, resolving blockers, and landing outcomes. Extreme ownership mindset; moves naturally between long-term strategy and short-term execution. Proven ability to manage a portfolio of active workstreams with rigor and discipline.

Communication & Influence: Executive-level written and verbal communication skills; able to simplify complexity and influence at scale. Comfortable serving as a strategic thought partner to senior leaders and driving decisions without direct authority. Strong storytelling instincts — knows how to frame tradeoffs clearly and build alignment across diverse stakeholders.

Benefits

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).

Pay

The expected base pay range for this position is: San Diego $191,000 - $258,500; Mountain View, CA $205,000- $277,500. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.