Principal Business Intelligence Analyst

About the role

We are seeking a Principal Product Analyst to own ZoomInfo's Product Loom Growth (PLG) measurement system. This role involves defining how the company evaluates customer adoption, monetization, retention, and growth across its product portfolio. The ideal candidate combines strong analytical depth with operational rigor and a builder mentality.

Responsibilities

• Define and own the measurement framework for ZoomInfo's PLG motion, including acquisition, activation, engagement, monetization, retention, and expansion.
• Establish the company’s source of truth for PLG performance, including KPI definitions, scorecards, executive reporting, and performance benchmarks.
• Develop scalable frameworks that connect customer behavior to business outcomes and investment decisions.
• Own analytical understanding of the end-to-end customer journey, from acquisition and onboarding through monetization and long-term retention.
• Identify behavioral patterns, friction points, and conversion barriers that impact activation, adoption, retention, and expansion.
• Build analytical frameworks that help teams prioritize investments across onboarding, activation, engagement, monetization, retention, and expansion.
• Guide experimentation efforts across the PLG funnel, helping teams prioritize, evaluate, and scale growth opportunities.
• Deliver executive-level insights that inform product strategy, growth planning, and resource allocation.
• Redesign analytics workflows around AI-first operating principles rather than traditional manual processes.
• Build automated systems that continuously monitor product performance, surface anomalies, and identify growth opportunities at scale.
• Develop AI-assisted investigation workflows that accelerate root-cause analysis and reduce time-to-insight.
• Establish scalable reporting and monitoring infrastructure that minimizes manual effort while maintaining analytical rigor.
• Improve self-service analytics capabilities while maintaining governance, consistency, and trust in data.
• Act as a trusted strategic partner to Product, Engineering, Product Marketing, Sales, Customer Success, and Executive Leadership.
• Align teams around a shared understanding of PLG performance, customer behavior, and growth priorities.
• Lead cross-functional initiatives from opportunity identification through execution, measurement, and business impact assessment.
• Elevate analytical standards and foster a culture of data-informed decision making across the organization.

Requirements

• 8+ years of experience in Product Analytics, Growth Analytics, Data Science, Business Intelligence, Customer Analytics, Strategy, or related fields.
• Demonstrated ability to independently lead large-scale analytical initiatives with measurable business impact.
• Advanced SQL, Python skills and strong analytical foundations.
• Experience conducting deep-dive analyses into customer behavior, product performance, and business outcomes.
• Strong statistical and experimentation knowledge.
• Experience translating complex data into actionable business recommendations.
• Proven ability to influence senior stakeholders and drive decisions through data.
• Strong project management and prioritization skills.
• Experience building scalable reporting, monitoring, and operational processes.
• Experience supporting Product-Led Growth or self-service SaaS organizations.
• Experience with SaaS business models and customer lifecycle analytics.
• Experience leveraging AI tools to improve analytical workflows and operational efficiency.

Qualifications

• Natural curiosity about why customers adopt, convert, expand, or churn.
• Comfortable influencing senior stakeholders through data, storytelling, and business context.
• Active use of AI tools such as Claude, Claude Code, or similar technologies to automate workflows, accelerate investigations, and improve analytical output.

Skills

• Strong analytical and problem-solving skills.
• Ability to translate complex data into actionable business recommendations.
• Experience with SaaS business models and customer lifecycle analytics.
• Experience with AI tools to improve analytical workflows and operational efficiency.

Benefits

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits, we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Pay

$136,500—$214,500 USD

Schedule

Full-time