Primary Care Sales Representative - Lansing, MI

About the role

The Primary Care Sales Representative is responsible for driving strong brand performance by effectively engaging targeted health care providers and key accounts within an assigned territory. This role executes against sales objectives, brand KPIs, and financial targets by delivering a compelling and differentiated value proposition while building trusted, long‑term customer relationships. Through disciplined pre‑call planning, effective objection handling, and thoughtful post‑call evaluation, the representative continuously improves performance and closes with clear, appropriate calls to action. Consistently achieve sales performance, brand KPIs, financial objectives, and marketing goals, meeting or exceeding all established targets.

Responsibilities

• Develop and implement an effective call plan to meet call metrics, ensuring optimal coverage and frequency with key customers to maximize access and sales potential.
• Clearly articulate the client value proposition to assigned healthcare providers, and identify, engage, and maintain relationships with disease state experts and speakers/advocates to optimize brand performance.
• Continuously enhance understanding of customer needs, market landscape, competitors, segments, account dynamics, disease areas, product knowledge, clinical insights, and sales expertise; share relevant market intelligence with field teams, brand team, and sales management to foster alignment, anticipate market changes, and refine brand strategy and execution.
• Proactively address customer needs and expectations, manage challenges, cultivate trusted relationships, and facilitate mutually beneficial agreements between AbbVie and its customers.
• Prepare pre-call strategies using SMART objectives and conduct post-call evaluations to drive continuous improvement in sales performance.
• Effectively address objections, clarify misunderstandings, and respond to concerns, consistently achieving logical calls to action and closing every sales call.

Requirements

• Holds a bachelor's degree in biological sciences, pharmacy, business, or a related field, or has equivalent qualifications.
• Willingness to travel with some overnights.

Qualifications

• Demonstrated history of success in sales within relevant therapeutic areas; prior experience in pharmaceutical industry roles such as physician/account-based selling, training, managed health care, specialty pharmacy, or marketing is preferred.
• Consistently upholds high standards and delivers exceptional performance.
• Generates impactful ideas for organizational growth and responds proactively to change.
• Provides innovative solutions to optimize business outcomes and resolve challenges.
• Takes ownership in problem-solving, considering broader organizational implications.
• Identifies