Price & Revenue Growth Manager

About the Role

The Price & Revenue Growth Manager is responsible for driving strategic insights that shape commercial structures, investment allocation, and brand economic positioning within each category. This includes analyzing performance across shipments, depletions, and sell-out to understand value chain dynamics, evaluating trade agreements to optimize profitability, and benchmarking competitive practices. The role also involves identifying opportunities to enhance growth through mix optimization, supporting consumer research to learn about consumer purchase drivers and inform competitive benchmarks, and ensuring decisions align with both P&L objectives and consumer value perceptions.

Responsibilities

• Identify and propose pricing opportunities to boost financial and market KPIs (GP, Net Rev, Top Line).
• Plan and action on RGM levers during the year to ensure business realization.
• Serve as a key liaison to Sales, shaping commercial strategy shifts, particularly changes in deal structures and promotional approaches, by crafting compelling recommendations and tracking results after implementation.
• Identify opportunities to improve commercial terms for promotions and quantity-based agreements, assessing profitability across the manufacturer, distributor, and retailer network while addressing margin leakage.
• Optimize deal structures and deferred discounts within West region states to streamline agreements and eliminate inefficiencies.
• Collaborate with State Sales Managers to review promotional plans and funding mechanisms, ensuring accurate documentation of trade terms in internal systems.
• Analyze sales volumes under various deal structures to detect margin shifts across the value chain and recommend adjustments to enhance financial outcomes.
• Monitor promotional investment allocations for budget compliance and evaluate ROI effectiveness.
• Benchmark promotional spend against competitive norms to align investment with market dynamics.
• Design and execute pre- and post-event analyses, supported by dashboards, to measure the impact of structural changes on sales performance and deliver actionable insights to leadership and field teams.
• Drive profitability by optimizing the mix across brands, categories, and package formats, encouraging trade-up to higher-margin offerings that meet consumer and customer needs.
• Define each brand’s positioning within its category, balancing affordability and premiumization relative to competitors while supporting P&L objectives and consumer value perceptions.

Requirements

• Bachelor's degree in finance, economics, mathematics, marketing, business administration, or a related field.
• 5+ years of experience analyzing commercial structures, trade agreements, and P&L performance to assess profitability and optimize financial outcomes; Category Development and/or market research preferred.
• 5+ years of experience building analytical models, managing large and complex data sets, and transforming data into actionable insights through advanced data manipulation and strong problem-solving skills.
• 5+ years of experience in consumer products highly preferred, Beverage Alcohol & 3-Tier Distribution preferred.
• Expertise in Microsoft Office (Excel & PowerPoint), and Power BI required; SQL, Python, & SAP preferred.
• Gross Profit Mindset, Commercial P&L expertise, and Breakeven analysis experience required.
• Availability to travel within the US and globally, if requested, for specific assignments.

Skills

• Exceptional communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives for diverse audiences.
• Strong attention to detail while maintaining the ability to synthesize insights at a strategic level.
• Proven ability to manage multiple priorities and deliver results under tight deadlines in a dynamic environment.
• Collaborative and adaptable, with experience working cross-functionally across finance, marketing, sales, and other teams.
• Skilled in stakeholder management across global and regional teams and varying seniority levels.
• Proactive, self-motivated, and comfortable learning through hands-on experience in both independent and team settings.
• Flexible and resourceful, with the ability to work across time zones and constructively challenge processes to drive improvement.

Key Relationships

• Internal: Commercial FP&A, Brand FP&A, Sales, Marketing, Consumer and Customer Marketing & Insights.
• External: Consultants, Market Research Agencies.

Pay

The expected base salary for this position ranges from $101,175 to $134,900. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.