PrestaShop UX & Conversion Design Audit

The PrestaShop UX & Conversion Design Audit walks your store the way a shopper does and ends with a PDF of prioritized changes, kept in your client panel as well. Where your storefront loses the sale, mobile first.

Most PrestaShop stores lose orders to friction rather than to traffic:

• confusing navigation
• a cluttered product page
• a clumsy checkout
• weak reassurance
• a mobile experience nobody has tested on a real phone

This UI/UX audit walks your live store the way a shopper moves through it, on mobile and then desktop, and returns practical, prioritised fixes your team can implement and measure. It is the broad usability and accessibility view of your storefront, reviewed by a specialist on your actual theme and version.

Who it's for:

• Merchants whose traffic does not convert as it should, who see high cart abandonment, or who suspect the mobile experience is quietly costing them orders.
• Owners planning a refresh who want evidence before they spend, and agencies wanting an expert PrestaShop opinion on a storefront's usability and accessibility readiness.

It works across PrestaShop 1.7, 8 and 9, and 1.6, on any theme, multistore and multilingual.

What the report looks like:

Findings are ranked before they are described, so the first thing you read is what to do first. Example document with invented data: your version names your store, your URLs and your modules.

What the findings look like:

Congrete beats abstract. Typical findings on a PrestaShop store read like this: a variant selector that does not update the price or the add-to-cart state until a second tap on mobile; a checkout where buying as a guest is buried behind an account wall; tap targets under 44px in the mobile menu; a hero image that pushes the buy button three scrolls down; delivery and review reassurance parked in a footer tab nobody opens instead of sitting beside the price; and form validation that clears the whole field on one mistake.

Each is written up with the screenshot, the reason it costs you orders and the change that fixes it.

What we will not sell you:

• We do not deliver sixty pages of generic best practice you could have downloaded, and we do not invent problems to justify the fee: if your storefront is already clean, we say so plainly.
• We also stay out of full commercial funnel analysis and raw page-speed measurement here, because bolting those on without the right tooling produces shallow, misleading advice.

What is, and is not, in scope:

• This is the diagnosis and the prioritised plan, not the redesign itself. We review usability and accessibility across the journey and deliberately stop short of deep commercial funnel analysis, which is the job of the B2C Conversion Audit and where we will send you when the question is revenue rather than usability.
• We do not measure raw page speed here either; pair this with a Performance Audit for that, because speed is a usability factor worth measuring properly rather than estimating in passing.
• Implementation is scoped separately, and a good share of the findings are small enough that your own developer can work through the report unaided.

Why trust this review:

• We design storefront and checkout UX for our own PrestaShop store and for the modules merchants run in production, so the recommendations are PrestaShop-native rather than abstract design theory.
• We know how the Hummingbird and Classic themes reflow on a small screen, where the default checkout adds a step, and which reassurance placements actually move a hesitant buyer.
• Nothing in the report is a black box: every finding arrives with the annotated screenshot it came from and the reasoning behind its priority, so your team can challenge it or hand it straight to a developer.

The rest of the range sits under Expert Services.

How every finding is written:

Symptom, the evidence it was drawn from, why it happens on PrestaShop, the fix, the effort and how to confirm it worked. Written so a developer can act without asking a follow-up question.

PrestaShop 1.6 to 9, PHP 7.1 and newer

One ZIP installs on every PrestaShop release from 1.6 through the current 9.x, and runs on PHP 7.1 and every version since.