PrestaShop B2C Conversion & Revenue Audit

Who it is for

Consumer-facing stores with reasonable traffic and soft conversion, high cart abandonment or weak mobile sales. It suits merchants about to scale ad spend who want the funnel watertight first, and owners who have plateaued and need an honest read on what is costing them orders.

What it includes

• Walks the real purchase path – mobile first, where most B2C sales are won or lost – and treats every funnel handover as a place revenue can leak.
• Cross-checks observed friction against actual drop-off rates to confirm the highest-bleed stages.
• Scores each leak on revenue impact, likelihood of recovery, and implementation effort.
• Ranks findings so you spend on the changes that pay back first.

What comes back

A list of changes ranked by the orders they are likely to recover. The report is a deep commercial diagnosis, not a surface checklist.

How it works

We do not theorise from a homepage screenshot. A specialist walks the real purchase path – mobile first, where most B2C sales are won or lost – and treats every funnel handover as a place revenue can leak.

What you will get

• The findings ranked before they are described, so the first thing you read is what to do first.
• A list of changes ranked by the orders they are likely to recover.
• A prioritized plan of changes to make.

What we will not promise you

• No honest auditor can promise a percentage uplift. If the numbers themselves look wrong, that is a Feed & Tracking Audit, because optimising against broken data wastes the whole engagement.
• We do not redesign on a hunch, and we do not validate your analytics here.
• If a leak closes with a configuration change rather than a paid module, you will be told that plainly.
• Diagnosis and plan, not implementation. You get the diagnosis and the prioritized plan; building the changes is scoped separately if you want hands-on help.

Why us

• We run a PrestaShop store and build the checkout and conversion tooling merchants use, so every recommendation is implementable on this platform rather than borrowed from a generic optimisation article.
• We can tell you what not to spend on as readily as what to fix, including the times the answer is a setting rather than a purchase.

Additional resources

• Browse the range under Expert Services

Technical details

• PrestaShop 1.6 to 9, PHP 7.1 and newer
• One ZIP installs on every PrestaShop release from 1.6 through the current 9.x, and runs on PHP 7.1 and every version since.