PrestaShop Marketing Data & Growth Plan

The Marketing Data & Growth Plan checks Google Ads, GA4, and your feeds every month, repairing issues and providing a one-page monthly report detailing what was watched, what broke, what was done, and where the included hours were spent.

About the role

The plan is designed for stores spending on Google Shopping/Ads or Meta/TikTok who need to trust their conversion numbers and keep their feed clean, especially those scaling spend, fighting recurring Merchant Center disapprovals, or suspicious of discrepancies between GA4 and Ads.

What the monthly cycle checks

• Validation of the measurement and feed stack against your live store
• Checking for missing, duplicated, or mis-valued conversions in Google Ads and GA4
• Product-feed quality, including GTIN, brand, and MPN gaps, price and stock mismatches, and the stated cause of each disapproval
• Meta and TikTok pixels
• Product and Offer structured data
• Consent Mode configuration

Where the hours go, and where the boundary is

The included 4 hours/month (with a cap of 8 hours and no rollover) fix small tracking and feed issues such as broken tags, mis-valued conversions, feed fields causing disapprovals, consent-mode misconfigurations, and pixel firing issues. The deliverable of most value is the "stop doing this" list, which identifies areas where ad spend and effort are being wasted.

The hard boundary: this is the technical marketing layer. We do not run your campaigns, set bids or budgets, write creative or pick keywords, and we make no ROAS or ad-approval guarantees. We promise tracking hygiene, feed quality, and honest reviews – not a number on a platform we do not control.

Why PrestaShop tracking and feeds break

The data layer on this platform is fragile due to specific vulnerabilities. Theme or module updates can drop the purchase event or move the data layer, leading to conversions stopping quietly. Consent Mode setups can suppress events that ad platforms then never see. The feed drifts as the catalogue changes, causing mismatches between feed and store data.

Because we build the feed and tracking modules merchants run and manage real ad accounts themselves, a measurement regression is caught the month it happens rather than after a quarter of spending blind.

What this is not

• Campaign management
• Media-buying retainer
• Uptime/SEO plan

This plan layers onto operational care. The common arrangement is Store Care Plan for uptime and fixes, with this plan for marketing data, or everything, including SEO and the quarterly strategic review, in Complete Care Plan.

Where it fits in the range

This plan layers onto operational care. The common arrangement is Store Care Plan for uptime and fixes with this plan for marketing data, or everything, including SEO and the quarterly strategic review, in Complete Care Plan.

Two items from a month

Every item is written out in full, with the evidence that caught it and what changed so it does not come back. Nothing is summarised into a status color.

PrestaShop compatibility

The plan is compatible with PrestaShop 1.6 to 9, PHP 7.1 and newer, and requires a ZIP install on every PrestaShop release from 1.6 through the current 9.x.