Growth Marketing

About The Role

Our marketing team combines creative, customer-focused strategy with data-driven precision to reach the right customers at the right time. We're hiring a Growth Marketer to drive Base’s customer acquisition engine as we expand into new markets across the country.

What You'll Do

• Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
• Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
• Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
• Collaborate closely with design to develop compelling campaign creative that stands out in every medium.
• Translate performance data into decisions: prioritizing what to double down on, what to fix, and what to shut down.

What You'll Bring

• 2+ years of growth marketing experience, with hands-on ownership of acquisition campaigns across offline and/or digital channels in a consumer or consumer-adjacent business.
• A strong understanding of campaign operations: production workflows, vendor management, list sourcing and segmentation, A/B testing at scale.
• Creative instincts. You care about what the customer actually sees, not just the data behind it.
• Data fluency, with the ability to connect campaign performance to on-site behavior and CRM outcomes.
• Experience working cross-functionally with design, sales, and product, translating growth goals into clear execution.

About The Team

The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.