PR & Marketing Manager

About the role

A brand-new market for AIRE. Los Angeles is one of AIRE Ancient Baths' newest openings in North America, and this role is a founding position for the market — you will be the first dedicated PR & Marketing hire on the ground, building AIRE's reputation, network and commercial pipeline from scratch.

Mission

Your Mission As PR & Marketing Manager, you will launch and build AIRE Ancient Baths' presence and desirability in the brand-new Los Angeles market by establishing an authoritative brand reputation from the ground up through strategic PR, influencer and VIP engagement — while developing high-value B2B partnerships that expand the brand's reach, create new business opportunities, and contribute to sustainable commercial growth.

What You Will Do

• Own AIRE's brand reputation and visibility in the LA market.
• Build the local PR strategy, aligned with global guidelines.
• Grow relationships with media, influencers, VIPs and opinion leaders.
• Secure local partnerships and sponsorships that reinforce positioning.
• Partner with Global Social Media on locally relevant content.
• Adapt and roll out global marketing campaigns locally.
• Plan and run group bookings, corporate events and brand activations.
• Align with internal stakeholders to execute PR and marketing initiatives.
• Report on PR, marketing and B2B performance to HQ and local leadership.
• Host influencer, media and VIP visits end-to-end.
• Support Operations on guest experience during campaigns and events.
• Track guest feedback and online reputation; flag trends and fixes.
• Support VIP bookings and loyalty initiatives.
• Build and execute the regional B2B growth strategy.
• Possess experience in launching or building a brand's presence in a new market.
• Prospect, close and manage new B2B accounts.
• Grow existing B2B relationships and engagement.
• Establish partnerships with hotels, luxury travel partners, corporates, DMCs and incentive agencies.
• Own the B2B pipeline and keep it accurately tracked.
• Report sales activity and key commercial KPIs regularly.
• Analyse performance and recommend improvements.

Skills & Behaviours

• Brand Ambassador — represents AIRE with authenticity and consistency.
• Relationship Builder — earns trust and builds lasting partnerships.
• Commercial Mindset — spots opportunities, drives results.
• Collaborative Partner — aligns easily with local and global teams.

Why You Should Join Us

• Competitive salary.
• Annual Bonus Program.
• Comprehensive Medical, Dental & Vision Insurance.
• 401(k) Savings Plan.
• Paid Time Off.
• Paid Sick Leave.
• Commuter Benefits Program.
• Complimentary Monthly Bath Experience.
• Friends & Family Discounts.
• Ongoing learning and professional development opportunities.
• Career growth within a rapidly expanding international luxury hospitality company.

About AIRE Ancient Baths

AIRE Ancient Baths are temples dedicated to creating the ultimate relaxation experience, where time does not exist. Inspired by the bathing traditions of ancient Roman, Greek, and Ottoman civilizations, every AIRE experience takes place in carefully restored historic buildings located in some of the world's most celebrated cities. Today, AIRE operates iconic locations across North America and Europe, including New York, Chicago, Toronto, London, Copenhagen, Barcelona, Seville, Almería, Vallromanes, and Los Angeles. As we continue to grow internationally, we remain committed to delivering extraordinary wellness experiences while preserving our commitment to excellence, authenticity, and exceptional hospitality.