Manager, PR & Marketing Communications

Core Responsibilities

• Manage the day-to-day performance of direct reports, including workload prioritization, goal-setting, coaching, and formal performance reviews; ensure team milestones are met on time and within budget
• Oversee media relations operations — managing the team's pitching cadence, editorial calendar, press release development, and media contact relationships to maximize earned coverage and brand visibility
• Serve as a communications advisor to senior leadership, supporting the development of executive messaging, preparing leaders for media interviews and conference appearances, and coordinating board-level and investor communications as directed
• Oversee and contribute to executive thought leadership programs, including LinkedIn content strategy, contributed bylines, and speaking content for key executives
• Lead analyst relations with healthcare IT firms such as KLAS and Black Book — managing briefings, overseeing positioning alignment with product and GTM messaging, and tracking analyst sentiment and engagement
• Manage crisis communications preparedness and brand reputation response, ensuring protocols are current, the team is trained, and the organization can respond rapidly and on-brand
• Oversee end-to-end event strategy — including in-person and virtual programs — ensuring cross-functional alignment, consistent messaging, and ROI measurement through pipeline and engagement metrics
• Direct the awards and speaking programs, guiding team members in identifying priority opportunities and ensuring submission quality and deadline adherence
• Recommend and implement departmental workflows, processes, and tool standards to improve team efficiency and communications quality; obtain appropriate approvals before implementation
• Define, track, and report on communications KPIs — including earned media volume, outlet tier quality, share of voice, and analyst engagement — presenting results and recommendations to senior marketing leadership
• Work cross-functionally with Product Marketing, Sales, and other internal partners to ensure communications programs are aligned with company priorities and go-to-market initiatives

Required Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
• 8+ years of experience in PR, corporate communications, or integrated marketing, including demonstrated experience managing or leading a team
• Proven track record managing media and analyst relationships with measurable results in earned coverage
• Strong writing and editing skills — ability to develop executive-level content, build messaging frameworks, and translate complex healthcare IT concepts into clear, market-facing narratives
• Experience managing event strategy from concept through execution and outcome measurement
• Strong executive presence and interpersonal skills; proven ability to earn the trust of senior leaders and advise on communications strategy and preparation
• Data-driven mindset; ability to interpret coverage reports, share-of-voice benchmarks, and event attribution data to inform recommendations to leadership
• Proficiency with communications tools and platforms (e.g., Cision, Meltwater, Muck Rack) and webinar or event management technology

Preferred Qualifications

• Experience in healthcare IT, B2B technology, or a similarly complex regulated industry
• Prior agency background or in-house communications leadership experience
• Exposure to investor relations, board communications, or M&A communications support
• Comfort operating in a fast-paced environment with competing priorities and tight timelines
• Experience building team processes, documentation standards, and communications infrastructure