Marketing PR Manager

About the role

The Director of Physician and Provider Relations, Generalist is responsible for developing and retaining customer relationships to drive growth for key hospital services. The Generalist works as an extension of hospital leadership and operations, focusing on key internal and external customers to grow hospital volumes.

Responsibilities

• Develops and executes strategic plans to grow hospital volumes, including inpatient admissions, outpatient services and surgical volumes.
• Evaluates market data and financial information for facility service lines in collaboration with leadership, to identify priorities, create data-driven customer target lists, call cycles, and develop sales plans with measurable results.
• Actively prospects for new business and growth in hospital environment.
• Identifies barriers and communicates to leadership using CRM system.
• Is responsible for Issue Resolution processes and works to implement solutions and completes follow-up meetings to gain or retain business.
• Using internal and external data and resources, develops an understanding of service line attributes, trends and opportunities to develop a clear service line strategy and growth plan with measurable results.
• Builds data-driven business cases for strategic growth proposals such as physician recruitment/employment, service line development, equipment purchases or footprint expansion and proactively presents to facility leadership.
• Develops understanding of customer’s business and challenges, and uses that understanding to develop sales plan and customer focused solutions.
• Identifies critical activities and tasks, effectively allocates time to consistently meet or exceed productivity expectations; develops and maintains a call cycle and routing plan.
• Executes sales strategies and monitors effectiveness of sales plan and modifies strategies and activities as necessary based on measurable results.
• Editsures understanding of customer's business and challenges, and uses that understanding to develop sales plan and customer-focused solutions to drive facility growth.
• Completes consultative sales meetings with customers to gain a thorough understanding of customer needs, business and challenges, and uses that understanding to develop a sales plan and customer-focused solutions to drive facility growth.
• Consistently uses CRM system to track activities.
• Prepares and presents sales reports as required by leadership to identify trends, additional business opportunities and obstacles to business growth.
• Participates in annual strategic business planning and leads medical staff development/succession planning.
• Executes strategic physician engagement projects, including but not limited to the Physician Engagement Study, Medical Staff Planning, and Physician Referral Panel programs.
• Understands and adheres to all company policies including the physician and provider relations function.
• Adheres to company code of conduct.
• Completes all ongoing training required for the position.

Qualifications

• Bachelor’s degree from an accredited college or university required (consideration may be given to candidates with equivalent experience).
• Master’s degree in Healthcare, Healthcare Administration or Business a plus.
• Seasoned “consultative or service-oriented” sales experience required. 5 years of progressive healthcare sales experience in hospital, pharmaceutical or device sales; comparable experience may be considered.

Skills

• Strong communication skills.
• Ability to build and maintain strong relationships with key stakeholders.
• Proficiency in CRM systems.
• Knowledge of healthcare industry trends and best practices.

Benefits

HCA Houston Healthcare offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay.
• Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing.
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service).
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock.
• Fertility and family building benefits with Progyny and adoption assistance.

Pay

Compensation and benefits are competitive and commensurate with experience.

Schedule

This position will be supporting the Valley Market in Brownsville, TX and will need to be in market.