PR Manager

About the role

Sony Electronics Inc. is seeking a Public Relations Manager to join our Marketing team and lead public relations strategy for the Sony Electronics brand and Personal Entertainment business unit. Based at our San Diego headquarters, this role will develop and execute integrated PR strategies that drive awareness, relevance, and earned media impact across Sony's portfolio of headphones, portable speakers, professional audio solutions, and other consumer technology products. The role will also support broader Sony Electronics brand storytelling, including communications around Sony's technology, innovations, and partnerships with major sports leagues such as the NFL and NHL.

Responsibilities

• Develop and execute comprehensive PR strategies and media relations plans for Sony Electronics, including Personal Entertainment product launches, brand storytelling, and evergreen PR programs
• Develop PR plans aligned to business objectives, establish KPIs, monitor performance, and deliver insights and recommendations to key stakeholders
• Write and adapt press releases, pitches, FAQs, briefing documents, media alerts, and other communications materials, coordinating reviews and approvals with internal and global stakeholders
• Lead the day-to-day relationship with external PR agencies assigning priorities, providing strategic direction, reviewing deliverables, and holding agency partners accountable to goals and KPIs
• Build and maintain strong relationships with top-tier technology, lifestyle, and business media to drive meaningful coverage that establishes Sony as a leading brand in consumer technology
• Lead proactive media opportunities and creatively identify new ways to insert Sony into relevant cultural, technology, entertainment, and consumer conversations
• Manage media review and product loan programs across Personal Entertainment products, developing strategies to drive meaningful and positive editorial coverage
• Serve as a PR subject matter expert within the organization, proactively identifying emerging media trends, new storytelling opportunities, and innovative PR tactics to keep Sony culturally relevant
• Stay current on evolving media consumption, AI-powered search, AEO, and LLM-driven discovery, identifying opportunities to increase Sony's visibility and authority across emerging channels

Requirements

• Minimum of 6 years of relevant public relations experience
• Exceptional written, verbal, and presentation skills
• Demonstrated experience developing and executing media relations strategies and managing multiple projects simultaneously
• Proven ability to build relationships with media and effectively communicate complex topics to diverse audiences

Preferred Skills

• Experience in consumer technology, lifestyle, major league sports, or brand PR
• Experience managing external PR agencies and agency relationships
• Strong understanding of the evolving media landscape, including AI-powered search, AEO, and LLM-driven discovery
• Excellent project management skills and exceptional attention to detail
• Strategic thinker who is highly proactive, creative, solutions-oriented, and comfortable taking initiative
• Experience working within complex, matrixed organizations and collaborating cross-functionally