PR Manager

About the Company

The Swatch Group is the world's leading manufacturer of finished watches, encompassing 16 watch brands across all price segments. The Group also produces and sells jewelry, watch movements, and components. Brands under the Swatch Group include Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch, and Flik Flak. The Group operates a strong distribution and multi-brand retail network, including Tourbillon and Hour Passion boutiques, and is a key player in advanced nanomechanical, nanoelectronic, and Bluetooth technologies for watchmaking and other industries.

About the Role

As a PR Manager for Swatch Group, U.S. & Caribbean, you will develop and implement RADO's public relations strategy to enhance brand awareness, visibility, and desirability in the U.S. market. The role involves leading earned media efforts, media relations, influencer engagement, agency management, and strategic storytelling to strengthen the brand's reputation and market presence. You will serve as the primary liaison and manager of external PR and event agencies, ensuring alignment with brand objectives and campaign priorities. Additionally, you will oversee brand events supporting broader communications and marketing goals, including 5–8 small-scale events annually and 2–3 larger-scale activations in partnership with an agency.

Responsibilities

• Public Relations & Brand Communications
  • Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media.
  • Manage the external PR agency, ensuring initiatives align with local and global objectives and evaluating performance against KPIs, media coverage, and awareness goals.
  • Partner with the Sr. Marketing Manager and global communications team to align PR with overall brand and marketing strategy.
  • Develop and execute PR strategies for product launches, collections, partnerships, sponsorships, and other brand initiatives.
  • Identify new opportunities to increase media engagement, brand relevance, and earned visibility.
  • Develop press releases, media kits, presentations, executive talking points, and other communications materials.
  • Lead PR initiatives from concept through execution.
  • Build and maintain relationships with editors, journalists, stylists, influencers, media, and industry partners.
  • Manage U.S. media relations for RADO, including proactive outreach, media requests, product loans, photo shoots, placements, interviews, and editorial opportunities.
  • Identify and execute influencer and brand ambassador opportunities in partnership with the agency.
  • Analyze and report on PR performance, including media impressions, coverage quality, share of voice, and ROI.
  • Manage the annual PR budget, including planning, forecasting, invoicing, and performance tracking.
• Events
  • Plan and execute approximately 5–8 small-scale events annually, including retail partner activations, media events, product launches, and VIP engagements.
  • Manage all aspects of small-scale events, including venues, budgets, logistics, guest management, production, travel, and post-event reporting.
  • Lead 2–3 large-scale brand events annually in partnership with an external agency, serving as the primary internal project lead.
  • Ensure agency-managed events align with brand objectives, timelines, budgets, and execution standards.
  • Manage event planning timelines, approvals, logistics, run-of-show development, and on-site execution.
  • Prepare pre- and post-event analyses, including attendance, media impact, and ROI.
  • Collaborate with retail partners, media, influencers, and key stakeholders to maximize event visibility and business impact.
  • Manage event budgets, reconciliation, invoicing, and SAP processes.
• Additional Responsibilities
  • Develop weekly, monthly, quarterly, and annual PR and media activity reports.
  • Collaborate with internal teams on new ideas, campaigns, and opportunities.
  • Maintain relationships with media, influencers, industry leaders, and strategic partners.
  • Create presentations, reports, and communications materials for internal and external audiences.
  • Domestic and international travel required.
  • Perform other duties as assigned by Management.

Requirements

• 5+ years of progressive public relations and brand communications experience.
• In-house PR experience working directly for a luxury, premium, fashion, lifestyle, jewelry, watches, or consumer brand.
• Experience leading PR efforts from the brand/client side is required.
• Demonstrated experience managing external PR agencies and holding agency partners accountable for results.
• Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business, or related field.
• Strong understanding of earned media, influencer relations, executive communications, and integrated PR strategies.
• Proven track record of driving brand awareness, media visibility, and high-quality earned media coverage.
• Experience planning and managing brand events, product launches, media events, and VIP activations.
• Strong media contacts and a demonstrated record of securing national and top-tier media placements.
• Ability to build and maintain relationships with media, influencers, and industry partners.
• Must thrive in a fast-paced environment and effectively manage multiple priorities and deadlines.
• Able to work weekends as needed; travel up to 35%.

Physical Requirements

This is primarily a sedentary office position requiring the ability to occasionally move about the office, operate computer equipment, speak, hear, bend, stoop, reach, lift, and carry up to 25 lbs. Finger dexterity is necessary.

Skills

• Strong strategic thinking and communications planning skills.
• Experienced in agency management and performance evaluation.
• Proven ability to increase brand visibility through earned media and relationship-building.
• Savvy in social media and influencer engagement.
• Able to identify, cultivate, and manage relationships with media, bloggers, influencers, and brand advocates.
• Confident communicator and presenter.
• Ability to work in high-pressure environments while managing multiple priorities.
• Self-motivated, adaptable, and capable of working independently.
• Strong organizational, project management, budget management, and problem-solving skills.
• Ability to execute events with exceptional attention to detail.
• Understand and follow posted work rules and procedures.
• Accept constructive feedback.
• Team player.

Benefits

• Excellent health, dental, and vision insurance (employee and dependents eligible the 1st of the month following 30 days; generous employer contribution).
• Immediate participation in the 401(k) with 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution).
• Company-paid life insurance and Long-Term Disability.
• 18 days of PTO per year; 1 month PTO after 5 years.
• Special bucket of sick time per year, extended paid time for medical, parental, and military leave.
• Holiday pay.
• Voluntary FSA, STD, Accident/Hospital Indemnity insurance.
• Employee product discount.

Location: 800 Waterford Way, Miami, FL 33126, United States.