PR & Influence Manager, North America

About the Role

We are seeking a highly connected, culturally curious, and strategic PR, Influence, and Communications leader to shape the visibility, reputation, and cultural relevance of Bang & Olufsen, one of the world's most iconic luxury audio brands. As PR & Influence Manager, North America, you will lead the PR, earned media, and influence strategy across the US and Canada, playing a critical role in establishing Bang & Olufsen as the leading global luxury audio brand.

Responsibilities

• Lead the North America PR, influence, and communications strategy, driving high-quality earned media, share of voice, brand reputation, and Bang & Olufsen’s luxury positioning.
• Build, nurture, and activate strong relationships with journalists, editors, media, tastemakers, creators, and influential voices across luxury, music, design, lifestyle, technology, architecture, art, and culture.
• Develop compelling storytelling around the brand, products, corporate news, partnerships, and key brand moments.
• Lead the local influence and cultural strategy, identifying relevant creators, talent, partnerships, communities, and moments that strengthen visibility, credibility, and cultural relevance.
• Manage the external PR agency and product seeding program, setting priorities, targets, and performance expectations.
• Own the North America communications calendar, ensuring consistent and locally relevant messaging across earned, influence, and organic social channels.
• Partner with Marketing and global teams to shape the organic social and community approach, identifying locally relevant stories and moments.
• Support corporate and executive communications, including leadership messaging, interviews, and reputation-sensitive communications.
• Integrate communications into store openings, product launches, events, and commercial initiatives, aligning with brand-building and business objectives.
• Lead measurement and reporting, establishing KPIs and translating performance into actionable insights.
• Manage the communications budget, prioritizing resources for high-impact opportunities.
• Monitor emerging issues and reputational risks, supporting coordinated responses.

Qualifications

• 7+ years of experience in PR, communications, ideally within luxury, fashion, design, lifestyle, or hospitality.
• A degree in Public Relations, Communications, Marketing, or a related field is preferred.
• Strong existing network across North America media, with proven relationship-building skills.
• Understanding of luxury brands and consumers.
• Expertise in brand and communications strategy, translating global ambitions into local programs.
• Strategic mindset with a hands-on approach to execution.
• Excellent organization, analytical skills, and ROI mindset.
• Exceptional written, verbal, and presentation skills.
• Agility in a fast-moving environment, navigating ambiguity and evolving priorities.
• Proactive and entrepreneurial mindset.

What We Offer

You will report to the Head of Marketing & PR, US East & Canada, and partner closely with the Global PR team in Denmark. This role involves collaboration across North America with Marketing, Retail, and Sales teams. Bang & Olufsen is an agile company with a flat hierarchy, open communication, and a commitment to diversity and inclusion. We have approximately 1,100 employees from over 55 countries.

Pay

$115-125K fixed annual salary + bonus & benefits

Location

New York City, NY

Schedule

Start date: November 2026
Travel: Approx. 10-15% per year