PR & Influencer Marketing Manager, Americas

Essential Duties and Responsibilities

• Develop and implement influencer and PR strategies across the Americas, with a focus on expanding brand presence and cultural relevance within Spanish-speaking Latin America
• Build and maintain creator and MUA relationships throughout the region, identifying and nurturing talent across micro, mid-tier, macro, and VIP levels, while contributing to regional community growth and new demographic expansion
• Manage daily communication with influencers and talent managers across all Americas markets, ensuring consistent relationship management and high-touch support
• Support launch storytelling and brand messaging for the Americas, contributing insights that reflect both U.S. and Latin America cultural moments and ensuring alignment with Global brand direction
• Lead Latin American focused outreach, list building, and event invite strategy, while supporting broader Americas invite lists, seeding efforts, and creator selection as needed
• Aid with Americas-wide influencer sourcing, including identifying emerging creators, vetting talent for brand values, and submitting new prospects for consideration
• Manage the Social PR inbox and shared Agency inbox, ensuring high-quality communication across all regions
• Support influencer mailshots and seeding operations across the Americas
• Assist with quarterly influencer list audits, helping maintain accurate creator information and ensuring all markets reflect strategic priorities and brand safety standards
• Monitor influencer activity and track content performance across the region, with a deeper focus on Latin American insights, reporting trends, and contributing to monthly dashboards
• Collaborate cross-functionally with Americas and Global teams, ensuring regional needs are incorporated into launch planning, seeding strategy, and campaign execution

Requirements

• Bachelor's degree
• Fully fluent in Spanish (written and spoken). Portuguese is a plus
• 4+ years of experience in influencer marketing, PR or a related field
• Strong understanding of the creator landscape and cultural nuances in Spanish-speaking Latin America
• Experience working with influencers across different levels, from micro to VIP
• Comfortable managing multiple projects at once and shifting priorities as needed
• Clear communication skills and a good eye for detail
• Organized, reliable, and able to take ownership without needing heavy oversight
• Passionate about beauty and tuned into social media and creator trends
• Thrives in a fast-paced, entrepreneurial environment
• Familiarity with platforms like Traackr and Creator IQ is helpful
• Brings a can-do attitude and isn't afraid to jump in wherever needed. No task is too small

Benefits

• Monthly "Self-Love Days" - at company discretion
• 401(k) matching contributions
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Hybrid working schedules (home & office)
• Quarterly product gifting