PR & Content Manager

About the role

Shaping the Future of Lending With 30 years of fintech leadership, Origence empowers credit unions with innovative SaaS lending solutions that make lending more accessible, efficient, and competitive. We invest in our people and foster a culture of innovation, ownership, and continuous improvement. As we help shape the future of lending, we're leveraging AI to enhance the way we work and create value for our clients, and we're seeking individuals who are excited by emerging technologies and eager to use them responsibly to solve problems and drive impact.

Bring your ideas, your curiosity, and your unique perspective. We'll provide the opportunities, tools, and support to help you succeed.

Responsibilities

• Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media
• Plan and execute public relations initiatives that builds and nurtures a favorable public image for Origence within multiple vertical markets
• Build, manage, and maintain media relationships to represent Origence and gain positive media exposure
• Create press releases and other media-related correspondence
• Maintain PR/News pages on corporate and brand websites
• Identify and train appropriate staff for media interviews
• Monitor and report performance data for all PR activities
• Manage annual public relations budget in alignment with marketing budget
• Provide regularly scheduled reporting and monthly presentations to management
• Work closely with marketing team to develop a content strategy that aligns with marketing goals and drives high engagement.
• Plan and execute content initiatives including blog articles, case studies, white papers, editorials, and other forms of owned media that positions Origence as a thought-leader in multiple vertical markets.
• Develop and manage a content calendar to ensure regular content throughout the year.
• Keep up to date with industry best practice and monitor content activities of competitor websites.
• Track web analytics to ascertain engagement levels and evaluate the impact of content to continuously improve engagement strategy.
• Manage and nurture outsource content writers to create impactful and accurate content across multiple channels
• Work with digital marketing writer to monitor social media and online conversations, and respond with appropriate messaging.
• Repurpose content for social media and blog.
• Work closely with marketing team to develop blog strategy that aligns with digital marketing goals (SEO, SEM)

Requirements

• Education: B.A degree in Journalism, Marketing, Public Relations, Digital Media, or Communications
• Experience: Five + years public relations experience; Three to four years experience writing digital content for a large agency or

Skills

• In-depth knowledge of public relations and corporate communications
• Excellent written and verbal communication skills
• Ability to lead creation of regular publications
• Ability to develop strong relationships with media and gain media attention through those relationships
• Self-motivated, detail oriented, and meet deadlines with strong project management skills
• Ability to develop written content across multiple mediums
• Successful media-pitching skills
• Excellent copyediting, proofreading, and grammar skills
• Adept at