PR & Content Manager

About Origence

With 30 years at the forefront of fintech innovation, we specialize in SaaS lending solutions that lead the industry. Our core mission is customer-centric, focusing on empowering Credit Unions across the United States with the tools to offer accessible, competitive lending services. We're deeply committed to enhancing the financial ecosystem for a broad network of credit unions, members and auto dealers. We invest in our greatest assets, our employees, and foster a culture of innovation and ownership through freedom and responsibility. We celebrate fiscal accountability, operational rigor and efficiency to create a sustainably healthy and robust business for the long term.

PR & Content Manager

• Principal Responsibilities:
• Public Relations/Media Management (40%): Develop a media relations strategy, seek high-level placements in print, broadcast, and online media. Plan and execute public relations initiatives that build and nurture a favorable public image for CU Direct within multiple vertical markets. Build, manage, and maintain media relationships to represent CU Direct and gain positive media exposure. Create press releases and other media-related correspondence. Maintain PR/News pages on corporate and brand websites. Identify and train appropriate staff for media interviews. Monitor and report performance data for all PR activities. Manage annual public relations budget in alignment with marketing budget. Provide regularly scheduled reporting and monthly presentations to management.
• Content Creation Management (30%): Work closely with marketing team to develop a content strategy that aligns with marketing goals and drives high engagement. Plan and execute content initiatives including blog articles, case studies, white papers, editorials, and other forms of owned media that positions CU Direct as a thought-leader in multiple vertical markets. Develop and manage a content calendar to ensure regular content throughout the year. Keep up to date with industry best practice and monitor content activities of competitor websites. Track web analytics to ascertain engagement levels and evaluate the impact of content to continuously improve engagement strategy. Manage and nurture outsource content writers to create impactful and accurate content across multiple channels.
• Blog & Social Media Support (20%): Work with digital marketing writer to monitor social media and online conversations, and respond with appropriate messaging. Repurpose content for social media and blog. Work closely with marketing team to develop blog strategy that aligns with digital marketing goals (SEO, SEM).