Portfolio Strategy & Marketing Coordinator

Do you excel at working with data, conducting research, organizing complex projects, and creating polished deliverables? Are you interested in supporting strategic initiatives through strong analytical, communication, and project coordination skills? Then apply today for this Portfolio Strategy & Marketing Coordinator opportunity! ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU. Want to know more about working at EdPlus? Watch this short video! We are seeking an intellectually curious, organized, and detail-oriented Portfolio Strategy & Marketing Coordinator to join our Academic Portfolio Strategy & Activation team. Every day you will make a difference in the lives of others by providing analytical, research, and project coordination support for the team. Reporting to the Senior Manager, you will help produce the recurring analyses, planning materials, market research, and portfolio intelligence that inform academic planning, marketing strategy, and enrollment growth across ASU Online's portfolio of more than 400 academic programs. Working across Portfolio Strategy, Academic Portfolio Management, Marketing, Enrollment, Institutional Analysis, Learning Enterprise, and academic units, you will manage recurring workstreams, organize research and documentation, develop reports and presentation materials, and help translate complex information into clear, actionable insights for leadership. Essential Duties: Prepare and maintain recurring reports, dashboards, and portfolio health summaries supporting enrollment, marketing, and academic portfolio decisions.Organize, validate, and analyze datasets from multiple sources to identify trends and support portfolio analysis.Support ad hoc and recurring analyses on enrollment performance, market demand, marketing effectiveness, and portfolio performance.Translate data into clear summaries and visualizations for leadership and cross-functional stakeholders.Conduct competitor, market, and workforce research to inform portfolio planning, positioning, and growth strategy.Monitor emerging trends, learner demand, and competitive activity; maintain centralized market intelligence resources.Support program naming, positioning, and repositioning through market and search behavior analysis.Prepare program briefs, strategic summaries, business cases, and executive materials supporting portfolio planning and reviews.Maintain documentation for portfolio opportunities, launch planning, strategic priorities, and recurring planning cycles.Assist with portfolio reviews by compiling research, identifying trends, and documenting emerging opportunities and risks across the academic portfolio.Assume or coordinate other duties or projects as assigned or directed. NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale AZ. Minimum Qualifications: Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Desired Qualifications: Bachelor's degree or higher in a related field.Evidence of strong proficiency in Microsoft Excel or Google Sheets, including advanced formulas, data cleaning, sorting, filtering, and structured analysis.Experience supporting strategic planning, portfolio analysis, marketing analytics, institutional research, or higher education initiatives.Experience organizing and synthesizing large amounts of information into concise presentation materials.Demonstrated strong organizational skills with the ability to manage multiple recurring projects simultaneously.Evidence of excellent written communication skills and the ability to synthesize quantitative and qualitative information into clear, actionable summaries.Demonstrated familiarity with enrollment funnels, marketing performance metrics, student lifecycle analytics, or higher education market dynamics.Experience conducting competitive research, environmental scans, or market analysis.Experience coordinating recurring reports, documentation, or project deliverables across multiple stakeholders.Experience using data visualization, presentation, or reporting tools such as Power BI, Tableau, Google Looker Studio, or similar platforms.Evidence of familiarity with SEO tools, search trend analysis, or market research platforms (e.g., Lightcast, Gray, Google Trends, SEMrush, Similarweb) is a plus. NOTE: Please answer the following question in your cover letter:Describe your experience working with data, conducting research, organizing complex projects, and/or creating polished deliverables for stakeholders. Salary & Benefits: $51,500 - 77,300 per year; DOE ASU offers a total compensation package that includes valuable employee benefits. See the ASU Benefits website to explore options.HealthcareFinancial SecurityRetirementFamily ResourcesTuition Reduction (Eligible ASU Employee, their dependents and spouse.)Discounts Working Environment Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy. ASU EdPlus supports flexible work options, ranging from alternate to hybrid work schedules, subject to approvals per ASU policy. (This is an in-person, hybrid position.) Applicant must be eligible to work in the United States. ASU EdPlus will not be a sponsor for this position. Department Statement: As a central enterprise unit for ASU, ASU EdPlus supports the university charter by focusing on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. ASU EdPlus defines itself through a culture of curiosity, risk-taking, and refusing to accept the status quo. Our employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of innovation, driving outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold. ASU EdPlus Apply by 11:59 pm Arizona time on Monday, August 10, 2026.