Marketing Business Partner - Portfolio Coordinator

About the role

The role is part of CGI's Global Marketing and Communications corporate service, supporting the U.S. Commercial and State & Local Government strategic business unit. The team delivers a wide range of services including brand awareness, account-based marketing, business development enablement, employee and executive communications, market research and analysis.

Responsibilities

• Develop and maintain a clear, compelling narrative that communicates the value of CGI's commercial software portfolio, highlighting both our solutions and the strength of the teams delivering them.
• Ensure consistent positioning and messaging across all marketing channels, sales materials, and both client facing and internal communications.
• Partner with product marketing managers to align individual product messaging into a cohesive portfolio story, while preserving product level differentiation.
• Collaborate with marketing Centers of Excellence to execute effective MarCom plans that raise awareness and support business development.
• Support account and deal based marketing efforts by aligning portfolio level narratives to specific client needs and opportunities.
• Contribute to executive presentations, client facing materials, and industry events to reinforce CGI's position as a trusted software provider.
• Participate as a member of the Commercial Solutions Leadership Team, contributing a marketing perspective to portfolio strategy and priorities.
• Collaborate with Business Development and Operations leaders to align marketing efforts with pipeline priorities, operational goals, and growth initiatives.
• Provide regular updates and insights to leadership on messaging effectiveness, market feedback, and opportunities to strengthen CGI's software positioning.
• Help connect strategic priorities to marketing execution, ensuring alignment across product, sales, and marketing teams.
• Serve as a central point of coordination across product marketing teams to ensure alignment and consistency in how CGI's software portfolio is positioned.
• Leverage market, client, and competitive insights to refine messaging and identify opportunities for differentiation.
• Help define processes, frameworks, and best practices for portfolio marketing within CGI.
• Operate with a high degree of ownership in a fast-evolving environment, helping to shape and mature this new role over time.

Requirements

• Bachelor's degree plus 2-7 years of experience in B2B marketing, product marketing, or related roles, preferably in technology services, enterprise software, or consulting.
• Experience developing messaging and positioning for technology products or solutions, with the ability to synthesize multiple offerings into a cohesive narrative.
• Strong understanding of go-to-market strategy and marketing execution across channels.
• Prior experience supporting business development through marketing assets, campaigns, or deal-based marketing.
• Proven ability to translate complex concepts into clear, client-focused messaging and content.
• Ability to work with or support senior leadership teams, with the ability to translate strategic priorities into marketing approaches.
• Self-starter mindset with the ability to work independently, manage ambiguity, and help define new processes and ways of working.
• Strong written and verbal communication skills.
• Proficiency in marketing tools (CRM, PowerPoint, Excel, HubSpot, analytics dashboards); experience with Workfront project management is a plus but not required.

Qualifications

• To be successful in this role, you are a well-rounded marketing professional with experience across multiple disciplines, including product marketing, messaging, go-to-market strategy, and business development support.
• You are comfortable working across teams, synthesizing complex information, and building new approaches in a dynamic environment.

Benefits

• Competitive compensation including profit participation program.
• Comprehensive medical, dental, and vision benefits.
• Basic life and accidental death & dismemberment insurance.
• Matching contributions through 401(k) plan, and CGI share purchase plan.
• Flexibility and paid accrued vacation leave, ranging from 10 to 20 days per year, based on job level, years of relevant prior experience, and years of service.
• At least 80 consecutive hours of paid sick/safe leave (except where applicable state/local law requires more).
• Paid parental leave, ranging from 20 to 70 consecutive business days based on circumstances of leave and applicable laws.
• Bereavement leave, ranging from 1 to 7 days per year based on relationship.
• Paid jury duty leave, up to time summoned.
• Learning opportunities and tuition assistance.
• Wellness and well-being programs.

Why you'll love it

We are insights-driven and outcomes-focused to help accelerate returns on your investments. Our Marketing and Communications team is reinventing how we tell the world who CGI is and the amazing things our employees do for our clients – and for each other and our communities – every day. We are looking for creative, energetic, and open-minded professionals who will join us, bringing their unique talents, ideas, and perspectives, to help make our team and our business as successful as possible. The best version of us starts with you.