Portfolio Strategy & Marketing Coordinator

Supports and instructs those served by the department with routine to intermediate queries, applies fundamental knowledge of multiple standards, policies and procedures, and maintains accurate and detailed records.

About the role

ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

We are seeking an intellectually curious, organized, and detail-oriented Portfolio Strategy & Marketing Coordinator to join our Academic Portfolio Strategy & Activation team. Reporting to the Senior Manager, you will help produce recurring analyses, planning materials, market research, and portfolio intelligence that inform academic planning, marketing strategy, and enrollment growth across ASU Online's portfolio of more than 400 academic programs.

This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale, AZ.

Responsibilities

• Prepare and maintain recurring reports, dashboards, and portfolio health summaries supporting enrollment, marketing, and academic portfolio decisions.
• Organize, validate, and analyze datasets from multiple sources to identify trends and support portfolio analysis.
• Support ad hoc and recurring analyses on enrollment performance, market demand, marketing effectiveness, and portfolio performance.
• Translate data into clear summaries and visualizations for leadership and cross-functional stakeholders.
• Conduct competitor, market, and workforce research to inform portfolio planning, positioning, and growth strategy.
• Monitor emerging trends, learner demand, and competitive activity; maintain centralized market intelligence resources.
• Support program naming, positioning, and repositioning through market and search behavior analysis.
• Prepare program briefs, strategic summaries, business cases, and executive materials supporting portfolio planning and reviews.
• Maintain documentation for portfolio opportunities, launch planning, strategic priorities, and recurring planning cycles.
• Assist with portfolio reviews by compiling research, identifying trends, and documenting emerging opportunities and risks across the academic portfolio.
• Assume or coordinate other duties or projects as assigned or directed.

Requirements

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
• This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale, AZ.
• Applicant must be eligible to work in the United States. ASU EdPlus will not sponsor this position.

Qualifications

• Bachelor's degree or higher in a related field.
• Strong proficiency in Microsoft Excel or Google Sheets, including advanced formulas, data cleaning, sorting, filtering, and structured analysis.
• Experience supporting strategic planning, portfolio analysis, marketing analytics, institutional research, or higher education initiatives.
• Experience organizing and synthesizing large amounts of information into concise presentation materials.
• Strong organizational skills with the ability to manage multiple recurring projects simultaneously.
• Excellent written communication skills and the ability to synthesize quantitative and qualitative information into clear, actionable summaries.
• Familiarity with enrollment funnels, marketing performance metrics, student lifecycle analytics, or higher education market dynamics.
• Experience conducting competitive research, environmental scans, or market analysis.
• Experience coordinating recurring reports, documentation, or project deliverables across multiple stakeholders.
• Experience using data visualization, presentation, or reporting tools such as Power BI, Tableau, Google Looker Studio, or similar platforms.
• Familiarity with SEO tools, search trend analysis, or market research platforms (e.g., Lightcast, Gray, Google Trends, SEMrush, Similarweb) is a plus.

Describe your experience working with data, conducting research, organizing complex projects, and/or creating polished deliverables for stakeholders in your cover letter.

Benefits

ASU offers a total compensation package that includes valuable employee benefits:

• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse)
• Discounts

Pay

$51,500 - 77,300 per year; DOE

Working Environment

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

ASU EdPlus supports flexible work options, ranging from alternate to hybrid work schedules, subject to approvals per ASU policy.