PLG Growth Marketing Manager

About the role

The organization operates in the marketing technology space, focusing on linking touchpoints and providing measurable insights from user interaction to conversion. It addresses challenges in attribution and marketing ROI by offering AI-enhanced linking and attribution solutions that improve customer experiences, increase return on investment, and reduce wasted marketing spend. The company serves a diverse client base including major brands and balances innovation with scalability. The PLG Growth Marketing Manager will lead efforts to develop and optimize the self-serve customer journey, converting free users into paying customers. This role is responsible for managing the end-to-end funnel, employing experimentation, AI tools, and cross-functional collaboration to drive predictable revenue growth through self-serve channels without direct sales involvement.

Responsibilities

• Own the self-serve funnel from signup through activation to paid conversion
• Manage paid acquisition campaigns across search and social platforms with budget oversight
• Develop and execute organic acquisition strategies including SEO, AI search, and content growth
• Identify and test low-cost growth tactics such as community engagement, referral programs, and partnerships
• Design and implement high-velocity A/B and multivariate testing programs
• Optimize onboarding and reduce friction to accelerate user activation
• Utilize AI tools to generate content, personalize experiences, and analyze data
• Collaborate with Product and Engineering to instrument tracking and build performance dashboards
• Analyze funnel data to identify opportunities and prioritize experiments
• Coordinate messaging across product, email, and website channels
• Report funnel and revenue metrics to leadership with clear business insights
• Stay current with product-led growth and AI-driven marketing trends

Requirements

• Minimum 5 years of growth marketing experience, preferably in B2B SaaS or product-led/self-serve environments
• Proven success improving funnel metrics through experimentation
• Strong expertise in A/B testing design and data analysis
• Hands-on experience managing paid acquisition with focus on CAC, ROAS, and conversion
• Knowledge of organic growth tactics including SEO and AI-powered search
• Daily use of AI tools for marketing content, personalization, and analysis
• Proficiency with product analytics tools such as Amplitude or Mixpanel
• Experience working cross-functionally with Product, Engineering, and Data teams
• Understanding of product-led growth metrics and strategies
• Excellent written communication and ability to translate data into business narratives
• Results-driven with a bias for action and rapid experimentation

Pay

The estimated pay range for this role, if based in New York City, NY, is $135,000 - $175,000.