Growth Marketing Manager

About the role

We're looking for a Growth Marketing Manager to own some of Noom's most critical and high-visibility paid media programs. You'll manage our global Google Ads and Microsoft advertising partnerships, and lead our international paid social program across Meta.

This is a role with real ownership: you'll inherit mature, high-performing channels and simultaneously pioneer something brand new. You'll partner closely with Growth Product, Creative, and Engineering teams to execute campaigns and conversion experiments that drive meaningful results.

Responsibilities

• Own and manage Noom’s Google Ads program, serving as the primary point of contact for one of our largest and most strategic advertising partnerships—driving performance, managing the relationship, and finding new opportunities for growth.
• Oversee Microsoft advertising programs, ensuring strong performance and alignment with overall paid media strategy.
• Lead Noom’s international paid social program across Meta, managing campaign strategy, execution, and optimization to drive efficient acquisition globally.
• Manage and develop a direct report, coaching them on execution, building their skills, and helping them grow within the team.
• Analyze campaign, funnel, and conversion data to identify opportunities, inform strategy, and present findings clearly to senior stakeholders.
• Partner cross-functionally with Growth Product, Creative, and Engineering/Web Development teams to bring campaigns to life.

Requirements

• 5+ years of experience in performance or growth marketing, with ideally 1–2 years managing or leading others.
• Hands-on expertise in Google Ads and Meta Ads, with a track record of managing high-spend, direct response campaigns in-platform.
• Experience running paid social programs across international markets.
• Strong analytical skills with the ability to draw actionable conclusions from data; proficiency in Looker, Excel, or similar data visualization tools.
• Excellent written and verbal communication skills, with confidence presenting strategy and results to senior leadership.
• A collaborative, cross-functional working style—comfortable partnering with product, creative, and technical teams to get things done.
• Background in direct response (DR)-focused environments; experience at a performance marketing agency is a strong plus.

Qualifications

• BS/BA degree in Marketing, Business, Psychology, or related field.
• Experience in digital marketing, preferably in a B2B context.
• Understanding of consumer behavior and the ability to translate insights into effective marketing strategies.
• Knowledge of SEO, SEM, and digital analytics tools.

Skills

• Strategic thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong organizational and project management skills.
• Experience with Google Analytics and other web analytics tools.
• Proficiency in Google Ads, Meta Ads, and other PPC platforms.
• Experience with A/B testing and conversion rate optimization.

Benefits

Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location. This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).

We offer:

• Competitive base salary range of $103,000 – $135,000.
• 401(k) with company match.
• Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week.
• Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Paid parental leave.
• Stock awards, a performance-based bonus, and exclusive access to Noom’s products.

Pay

The base salary range for this position is $103,000 – $135,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.

Schedule

This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).