Growth Marketing Manager

Fully remote role available from the following states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY. Remote work is not permitted in CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA, or internationally. No relocation or visa sponsorship is available for this position.

About the role

The Growth Marketing Manager develops and executes integrated, data-driven marketing strategies that drive growth for Advocate Health's Academics portfolio and National Center for Clinical Trials. This role partners with cross-functional stakeholders to translate insights into marketing plans, optimize performance across the consumer journey, and deliver measurable business outcomes. The ideal candidate brings expertise in both B2C and B2B marketing, strong analytical skills, and the ability to engage diverse audiences including consumers, physicians, researchers, faculty, and healthcare leaders.

Responsibilities

• Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities.
• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey.
• Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns.
• Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix.
• Lead cross-functional teams and agency partners through influence, aligning stakeholders around shared goals.
• Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners.
• Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results.
• Define goals, objectives, KPIs, and success metrics to continuously improve campaign effectiveness and ROI.
• Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement.
• Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution.
• Develops and executes growth marketing strategies that drive measurable acquisition, share of wallet, and retention across the enterprise.
• Translates insights into integrated, multi-channel marketing plans and ensures alignment across paid, owned, earned, and emerging channels in partnership with internal and external teams.
• Works in close collaboration with clinical and administrative business leaders to understand business objectives and ensure marketing goal alignment.
• Embraces AI, leveraging it to improve performance and gain efficiencies, in a culture that values experimentation and measurement.

Requirements

• Bachelor’s Degree or relevant knowledge in Marketing, Communications, or other business-related field.
• 7+ years of experience in marketing or other business-related field and management.
• Experience developing marketing strategies for both B2C and B2B audiences.
• Ability to tailor marketing approaches for consumers, physicians, researchers, and other key stakeholders.
• Strong analytical mindset with proven ability to turn insights into marketing action.
• Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy.
• Experience leading work through influence across cross-functional teams.
• Ability to synthesize complex information and communicate clearly to diverse stakeholders.
• Working knowledge of CRM, performance measurement, and full-funnel marketing strategy.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Master’s Degree.
• Clinical trial experience.
• Familiarity with clinical research environments and the stakeholder landscape that includes consumers, physicians, researchers, faculty, and healthcare leaders.
• Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs.
• Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes.

Pay

Pay Range: $51.05 - $76.60 per hour.

Benefits

• Comprehensive suite of Total Rewards including competitive compensation and generous retirement offerings.
• Base compensation listed within the pay range based on qualifications, skills, relevant experience, and/or training.
• Premium pay such as shift, on call, and more based on the teammate's job.
• Incentive pay for select positions.
• Opportunity for annual increases based on performance.
• Paid Time Off programs.
• Health and welfare benefits such as medical, dental, vision, life, and short- and long-term disability.
• Flexible Spending Accounts for eligible health care and dependent care expenses.
• Family benefits such as adoption assistance and paid parental leave.
• Defined contribution retirement plans with employer match and other financial wellness programs.
• Educational Assistance Program.

Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.).

About Advocate Health

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.