Platform Campaign Intern (TikTok Shop - Operations Center) - 2027 Summer

About the role

Step into a dynamic role with the US operation team, where you'll play a vital part in executing campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this internship, you’ll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Our internship program offers students hands-on experience, industry exposure, and opportunities to apply their knowledge to real-world challenges while building a strong foundation for personal and professional growth. Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals.

Responsibilities

• Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives.
• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator managers, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team) for campaign creation and optimization.
• Assist in communication and collaboration with KOLs, social media, and other digital channels to develop online community reputation and brand awareness.
• Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance.
• Research market trends and culture; viral content, latest celebrity updates, and trending news.
• Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns.
• Assist in branding execution and marketing plans to support overall product development.

Requirements

• Currently pursuing a bachelor's or master's degree, preferably in a communication/marketing/e-commerce-related major.
• Able to commit to working for 12 weeks during Summer of 2027.
• Familiarity with the latest trends and social media influencers.
• Excellent stakeholder and project management skills.
• Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints.
• Independent and self-motivated, with good end-to-end ownership of projects.
• Open to taking on new and ambiguous projects.
• Eager to learn skills across a variety of marketing specialties.

Preferred Qualifications

• An analytical and structured thinker, strong in understanding and deriving insights from data.
• Prior internships in marketing, e-commerce platforms, and creative agencies will be a bonus.

Pay

The hourly rate for this internship position is $23.75.

Benefits

• Day one access to health insurance, life insurance, and wellbeing benefits.
• 10 paid holidays per year.
• Paid sick time (56 hours if hired in the first half of the year, 40 if hired in the second half).
• Eligibility for housing allowance if not working 100% remote.