Physician Liaison - Florida Gulf Coast Region

Location Florida Gulf Coast Region (field-based with local travel) Reports To General Manager, FL Gulf Coast Position Summary The Physician Liaison supports field-based marketing and physician outreach efforts across the Florida Gulf Coast region. This role works closely with the Physician Relations and Marketing Manager to strengthen relationships with referring providers, increase brand awareness, and support practice growth initiatives across outpatient medical offices. This is an early career role ideal for a candidate with foundational experience in medical marketing, healthcare sales, or pharmaceutical sales who is eager to grow within a fast-paced, patient-centered healthcare organization. Key Responsibilities Field Marketing & Physician Outreach Support day-to-day field marketing activities across assigned territories, including physician offices, clinics, infusion centers, and referral sourcesAssist with in-person visits to referring practices to deliver marketing materials, provide service updates, and reinforce key messagingHelp maintain consistent brand presence across medical offices, including collateral placement and visibility checksRepresent the organization professionally in the field, serving as a positive extension of the clinical and marketing teams Relationship & Account Support Assist in building and maintaining strong relationships with referring providers, office managers, and clinical staffTrack interactions, feedback, and follow-ups in CRM or internal tracking toolsSupport follow-up activities after events, visits, or provider meetings Marketing Campaign & Event Support Assist with execution of local marketing campaigns, including new provider launches, service line promotions, and community outreachSupport coordination of lunches, in-office presentations, open houses, and community or provider-facing eventsHelp gather field feedback to inform marketing strategy and messaging improvements Administrative & Reporting Support Maintain accurate documentation of field activities, visits, and outcomesAssist with inventory management of marketing materialsSupport reporting on field marketing metrics, referral trends, and campaign performance Qualifications Required Bachelor’s degree in Marketing, Communications, Business, Health Administration, or a related field, or equivalent relevant experience2-5 years of experience supporting physician relations or referral-based marketing modelsUnderstanding of healthcare environments, including outpatient medical offices and referral dynamicsStrong interpersonal and communication skills with the ability to build rapport quicklyProfessional demeanor and comfort interacting with clinical and administrative staffValid driver’s license and willingness to travel locally throughout the Florida Gulf Coast regionKnowledge of HIPAA-compliant marketing practices Preferred Prior experience in business development or physician liaison preferredFamiliarity with CRM systems and basic reporting tools Key Competencies Organized and detail-oriented with strong follow-throughSelf-motivated and comfortable working independently in the fieldCoachable and eager to learn and grow within a physician relations career pathAdaptable in fast-paced, evolving healthcare environmentsCollaborative team player with a service-oriented mindset