Physician Account Manager - Radiology

Responsibilities

The Physician Account Manager is responsible for supporting and executing the URG Marketing Plan as directed by the URG Director of Marketing and the Sales Team Manager. They also identify opportunities to build demand for services while working with and growing relationships with referring physicians and organizations.

The ideal candidate will have experience in physician outreach, field sales, or business development within radiology imaging services, or other specialty healthcare settings such as orthopedics, oncology, cardiology, or surgical practices.

Requirements

Open Territory: Lyndhurst and Riverdale, NJ and the surrounding area.

Identify referrers’ and patient issues that need attention/resolution. Encourage all referrers to contact the Territory Account Manager personally with any problems that are causing the referrer difficulty in using URG services.

Act as liaison between URG departments if necessary to resolve issues such as Clinical Operations, Scheduling, Billing etc.

Manage call list and show ability to grow existing client list through scheduled appointments and “cold” calls on a routine basis. Strive for 10 to 15 contacts per day. Face to face contact is essential. The goal is to talk to the physician or referral coordinator on each and every call.

Self-initiate all daily activities and organize route lists to maximize productivity and minimize work downtime and travel times/distances.

Effective time-management is critical.

Educate referring offices and promote our URG radiology services by utilizing all issued educational marketing material, while being sensitive to appropriateness and need for permissions.

Report findings to Sales Team Leader and Director of Marketing.

Initiate, schedule and participate in luncheons, dinners and other events to network and build relationships with patients and the physician/medical community as a representative of URG.

Monitor personal sales kit and promo items to make sure there are enough materials to service the physicians and staff. Request materials or other items to replenish inventory by asking the Database & Production Coordinator at least 10 business days in advance of depleting inventory.

Generate and analyze Monthly Referral Reports for trends and monitor who is referring and who is not. Identify specific action steps needed to be taken to increase volume, identify pro-actively resolve potential issues.

Report problem areas to Sales Team Leader and Director of Marketing and document in call report/CRM.

Analyze Monthly Referral reports for ROI, especially after lunches or special programs. Document in Monthly Activity Report.

Identify referring physicians that are not viewing our PACS images and reports online. Register the physician, set their office up on PACS and train the physician and staff on how to use.

Determine what their needs are for EMR connectivity and manage as appropriate.

Identify potential opportunities to increase demand for URG services and discuss recommendations with Sales Manager.

Identify competition in the area, document competitions’ strengths, weaknesses and capabilities. Report any competitive advantages they have in terms of referral process, pricing, positioning, advertising, promotion etc so that URG can adjust positioning as necessary.

Qualifications

Bachelor’s degree preferred

5-10 years’ experience as a healthcare sales professional

Spanish speaking preferred

Skills

Excellent customer service skills

Positive can-do attitude towards customers, coworkers, management & patients

Excellent written and verbal communication skills

Ability to recognize potential problems and provide fast solutions

Proficient computer skills in software such as MS Excel, Outlook, CRM, database manipulation and report generating

Strong ability to perform many tasks simultaneously

Benefits

Comprehensive benefits program including medical, dental and life insurance, 401k/pension, and profit-sharing plans, generous paid time off policy and more.

From $90,000 annually

Salary determination will be made based on numerous factors including but not limited to years of experience, education and operational needs.